Author: Andrea Britton

Guest Posts, THE BLOG

How Lawyers Can Use #socialmedia to Engage With the Community


No Comments

GUEST POST: SARAH SMITH

Social media has changed the way professionals communicate with clients on a personal level. This can also be said about lawyers and how they communicate with fellow lawyers, their clients, and the courts. Social media engagement for a lawyer is much more than the number of followers or the number of mentions for a brand. As a legal professional, it’s your duty to make sure you’re marketing in a legal way.

You might find yourself with many brand followers, yet they rarely mention anything about your law practice on their social channels. This is why you need to increase your social media engagement. Social media tools such as Twitter, Facebook, LinkedIn, Pinterest and blogs provide a fast and cheap way to keep in touch with your clients and prospects, monitor your competition, and keep up with the industry trends.

Increasing Your Social Media Engagement

If you want to engage others, you must also be socially engaging. Here are ways you can use social media tools to engage with the community:

Ask Questions

Try and ask open-ended questions that are relevant to your legal content strategy. By asking these questions, you invite followers and any other person to respond. The responses you get enable you to foster communication between you and your social media network by opening up yourself to personal interaction.

The questions you ask need to give you answers that you can use to improve your social media engagement, or know more about your followers.

Tweet More, Like More, and Share More

Do you tweet or post often? Do you click the “like” button on other peoples content? Are you sharing content? All these actions help promote conversation among your followers. Doing this tells your social following that you are always watching what they post and you have an interest in what they are doing.

Follow and Get Followed

You should follow people, but not just anyone. The people to follow should be socially engaging. What does this mean? Well, you shouldn’t waste your time following people who don’t make any effort to be social with you. Therefore, if you want to increase the number of followers for your firm, you must follow other people.

Double Your Blogging Efforts

Blogging is a social media tool that has gained prominence over the years. Running a blog helps you extent your social reach by providing another platform to communicate with your audience.

One of the features of a successful blog is incorporation of the comment section. Here, you can allow your readers to comment and share your blog’s content.

The best way to make the most out of your blog is to blog regularly. “Regularly” here means that you blog at least once a week or more if you seek to promote social engagement.

Join Professional Online Network Groups

Professionals have come up with various networks to share tips, information and just hang out. Are you a member of any professional networking groups? If not, then you are losing out. You need to join groups that are relevant to your practice areas and interact with other legal professionals in these groups to increase your social engagement.

In Summary

Taking control of your online presence is a necessity, and there are a few ways to take control of this presence than using social media. Used the right way, social media can give you a voice online, and help drive new clients to your page.

The clients will come in term of followers, but you have to keep them engaged for you to retain them and get more followers. Make sure you ask questions, blog more, tweet more, follow more, and join a professional network to succeed.

Guest Posts

Launching a Digital Product: How to Make A Trending App


GUEST POST: Sarah Smith

If you are going to make an application and sell it on the Internet and view smartphones, you will want to come up with a viable and long-term marketing plan. If not, you will face an uphill battle when looking for people to check out your product. With this in mind, here are four steps to take if you want to make your app trend.

Really concentrate on getting good marks from happy clients: First and foremost, if you want your app to take off, you will need to get good reviews. In order to get great reviews from a lot of people, encourage your happy users to log in to their application and tell their story. In fact, if you get 50 or so positive reviews from the get go, you can easily hit the ground running and find more clients. On the other hand, if you have an uphill battle getting people to talk well about your product, you will struggle in the long run.

Hit social media up heavily: If you want to watch your app take off, you need to use social media. For starters, the day you come up with the idea, you should sign up for Facebook and Twitter accounts, among other outlets. Then, you will want to find followers who are excited about your app. When the date comes closer, you will want to update people about the app, and maybe consider offering the app free to a certain amount of people.

Launch a website: While you can use social media and communicate through a lot of venues, you will want to use a website. The reason for this is simple. When doing to a website, people will gain trust in your app as they will see that you are a legitimate company making people happy with your product. Now, your site should have contact information, links to reviews and links to your social media outlets. When doing all this, you can stand above the rest. Finally, you need to have a blog on your site. That way, you can talk about your product and even encourage your clients to respond to your posts and talk about what you offer. When you do this, you can build a following without spending any money. Digitaldecorator.com.au is a good example of a website that has been built around the sharing of a web app.

Get a positive review from a pro: Finally, without a doubt, when you want to take our app to the next level, you will want to get a solid review. Ideally, you should contact a magazine or other periodical and ask for a review. If you can’t get this, you should talk to a blogger who has a lot of followers. Obviously, you will have to provide the application for free, but you can see it gain a lot of followers if you get a good review. Remember, you want your app to go viral as it’s an easy way to make more cash, and you can watch it go viral within a few hours if you get a solid review from a well-known and respected person within the tech industry.

With these four simple and straightforward steps, you can really improve your chances at success. Remember, if an app goes viral, you will make more money and watch as your brand gains traction all over the Internet.

Guest Posts, THE BLOG

Make Customer Service A Priority


No Comments

GUEST POST: CAITLYN BELL

Customer service is necessary for a business or organisation to be successful and maintain a positive reputation. Customer service employees help handle customer issues whether they be in a store, through email or on the phone. Ultimately it would be quite hard for a businesses to survive if they did not have customer service, so there is a great importance to hiring customer service employees and also to ensure that they are trained properly and conduct themselves in a certain way.

There are many important factors that can help inspire to make customer service your number one priority and they include the following:

Consumer Trust

A lot of businesses will find that it is easy to get one time customers. The hard part is trying to retai customers that will keep coming back time and time again. A big part in how this is accomplished is by way of consumer trust. If a customer knows that they have been happy with a product or service in the past they will often come back. What helps build trust even more is great service and if something is wrong, a customer likes to know that something is going to be done about it in a timely manner.

Word Of Mouth

If a consumer trusts a business then they are likely to pass on good information and recommend that business to other people, family and friends. This is how future relationships are built. If a person is unhappy with the customer service they have received then they are likely to have bad things to say and will recommend against a business. The internet allows for people to rate businesses and this information can spread very quickly; good or bad.

Staff Empathy And Ability To Help

In order to provide optimum customer service, staff should possess the proper qualities. Those who fill the roles of customer service employees should be able to empathise with clients and customers. They should also have the desire to help people rather than be difficult or unhelpful.

Product Quality And Reliability

Providing a high quality product or service is vital. Problems will arise even with the best businesses but it will help a business if they have a customer service staff that will quickly address and fix problems. It is also beneficial to have a customer guarantee of some sort. This shows potential customers that you trust the quality of your product.

The Future

There are not many business owners out there that are looking to make some quick money and then disappear. The point of starting a business is to nurture it and watch it grow into something much larger and more successful. Establishing a great level of customer service is imperative to succeeding in the business world. Not only does this help keep customers happy but it also lets people know that you stand behind what you are representing.

Many times customer service is the only contact that a customer or potential client will have with a business or organisation. Essentially a company is not going to survive without customers and there are people who remain very loyal to a company if they are happy with the service that they are receiving. These consumers trust that if an issue comes up they will receive the assistance that they need. For example, KBS Corporate can assist with a number of customer service seeds such as helping with areas of a business like accounting, management, finance and marketing and they can help make customer service your number 1 priority.