Author: Andrea Britton

SEO, THE BLOG

SEO: The Basics (Part 2)


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Small businesses need to understand that a great blend of SEO and Online Marketing is essential to success. Carrying on from last weeks post on basic SEO, the next steps in understanding the basics are as follows:

Keywords

I would suggest Keyword research is vital to maintain around 4-6 time a year, dependent upon your industry. You may think you know what words people search for when they are looking for your business, but you will most probably be surprised when you do a proper analysis.

Contact Pages

It may seem obvious, by search engines collate their information by crawling your pages and providing users with the best information at their fingertips. Local search engines now play a vital role in this search and you need to present your business name, address, phone number and email address clearly on your webpages.

Have you Claimed your Local Listing?

As mentioned a few weeks ago, to claim your business on Google is an absolute must but also local business directories such as yelp, yellow pages and white pages also adds to rankings.

Outreach

Gaining reviews, articles, blog posts and online directories listings across the web is also a huge part of marketing nowadays. Many sites will be considered by Google to be influential about local information or information relevant to your industry.

Happy Researching!

digital communications, Online PR and Marketing, Search Marketing, SEO, small business, THE BLOG

SEO: The Basics (part 1)


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Classic Search Engine Optimisation is now an essential part of marketing your business and although high rankings aren’t as crucial as they used to be, they still matter. So, want to get your head around the basic stuff quickly? There are 6 elements you need to remember when looking at your website:

1. The Title of Your Webpage

There is no magic formula here but remember, each title tag has to be relevant to the words on the page. The most effective page titles are created with keywords and keyword phrases and how people search for things that you are offering on that specific page.

2. The  Meta Tags on your Webpage

Meta tags are little bits of text that describes a pages content that only the webmaster can see. The 3 main Meta Tags you should familiarise yourself with are:

  • Meta Keywords Attribute – A series of keywords relevant to the page.
  • Title Tag – The text at the top of your browser.
  • Meta Description Attribute – A brief description of the page.
  • Meta Robots Attribute  For search engine crawlers (robots or “bots”) as an indication to what they should do with the page.

3. The Headings on your Webpage (H1, H2,H3 tags)

If you place keywords in your heading tags your SEO Rankings will increase, but you also run the risk of sounding like a repetitive robot. The h1 is the most important tag and it should basically explain what the page is about.

4. The URL Structure of your Webpage

SEO friendly URLs are vital for search engines to crawl to the most important pages on your website.

5. Canonical Link Elements

A canonical link element is an HTML element that helps to prevent duplicate content issues by specifying the “canonical”, or “preferred” version of a web page.

6. Alt text in images

All images on your site should be optimised, but also, the Alt text box should not be empty.

Once you have your head around these six elements, you can move on to a more advanced outlook of SEO. It’s not rocket science, but it’s necessary. Part 2 Next week!

Musings

Why should you lower your expectations? #business


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You Spend a lifetime feeling your way through this obstacle called life, following dreams, interesting people and creating opportunities for yourself that meet your own expectations, all whilst trying to look more confident than u actually feel right?
And what’s to stop you? How on earth would you achieve otherwise?

What are your current expectations for yourself, your business? It is always good practice to write these down and then ask yourself if they realistic. If you can’t tell whether you are barking up the wrong tree or running up a mountain in flip flops, ask someone that you really trust to give you a straight and honest answer. If their answer is ‘Go for it!’, don’t lower your expectations for toffee.