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Do you use ‘bespoke’ in your web copy?…

think again

I’m not at all keen on the word bespoke. It’s completely overused and mostly…out of context.

‘We use an array of bespoke tools to capture your audience online’
‘Plan your bespoke wedding day with us and make it a day to remember’
“Your bespoke offers provide discounts from some of the biggest brands.”
Ask yourself…

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Posted in Musings, THE BLOG

Going Viral? Top tips for making the most out of popular post or tweet

There is most definitely a certain beauty allowing something to take flight, setting it free, gaining reaction and watching the whole thing spread like wildfire, but getting the best out of the beast you have created can be the one thing that lets you down. Here are my top tips on how to not miss a trick.

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Posted in Content Marketing, EVENT PR, Online PR and Marketing, Search Marketing, Social Media, Strategy, THE BLOG

love this – every pub should have one!..

love this – every pub should have one!…#thinkoutofthebox http://ow.ly/A8yiJ

Posted in THE BLOG

What Are You Waiting For?

dont wait

Don’t wait to be explained to, shown or taught. Learn yourself and make mistakes. I’ve spent my life doing exactly that, and apart from two memorable teachers, have myself to thank and the mistakes I have made, for learning most things which

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Posted in Musings

Keep the Customer in a Place of Choice

choose

Marketing has changed. This has been documented time and time again. Seth Godin is the innovator and calls it Permission Marketing. He teaches you to stop interrupting people. To stop boring them with stuff they are not interested in and replace the old style of marketing with the new.

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Posted in Musings

Exercise Your Online Smile

smile

Picture this. You’re sat in your friends front room with a coffee and they are reminiscing on their recent holiday. Where they stayed, what they ate, who they met, what they liked and disliked. If you’re lucky enough, you may get to

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Posted in Musings

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One Giant Leap into Social Media Marketing by Andrea Britton

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