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PRESS RELEASE: Ultimate One-Pot Dishes Book Release


Eighty amazing easy one-pot recipes from around the world from jambalaya to bouillabaisse, from curries to tagines, to boeuf bourguignon and beyond!

ultimate one pot dishes alan rosenthalULTIMATE  ONE-POT DISHES by ALAN ROSENTHAL

Release Date: October 1st 2015, Trade Paperback, £9.99

A modern twist on the old-fashioned dish.

The Ultimate One-Pot Dishes uses imaginative ingredient combinations to let you create fuss-free, wholesome and tasty meals for the whole year round, from heart-warming winter stews to flavoursome summer tagines. Whether you’re cooking for the family or making meals for one, these recipes are both effortless and delicious, and can be easily frozen so you always have a hearty meal ready to go – and all with very little washing up!

Alan Rosenthal offers 80 one-pot recipes from all over the world, including Chicken and Prawn Jambalaya, Brazilian Black Bean Stew with Chorizo and Smoked Pork, Catalan Fish Stew, Beef in Barolo, and Persian Lamb and Quince Stew.

Economical, tasty, comforting and simple to make at home, this fantastic fully illustrated collection of recipes will appeal to anyone who wants to create mouth-watering meals with minimal fuss!

alan rosenthal

Alan Rosenthal is a lifelong foodie, his passion particularly fueled by years of traveling and of living in France and Spain, where he worked private chef-ing and in hotel restaurants; and acquired the apparently oxymoronic moniker of “the English boy who can cook”! After working as a chef both abroad and on the London restaurant scene, he started selling pots of stew at his local farmers’ market. After an overwhelmingly positive response to his creations, Alan started compiling a catalogue of recipes that became his inspiration for The Ultimate One-Pot Dishes. Alan has been a guest judge on the Good Food Channel’s cookery show, Perfect. Alan launched his company, Stewed!, in 2007 selling pots of stews to supermarkets. The company then went on to sell hot, premium, one-pot meals throughout the day from hot food kiosks in Reading and Clapham Junction stations.

For publicity enquiries and recipe extracts, please contact Elaine Egan on 0207 840 8775 or email eegan@penguinrandomhouse.co.uk.

customer service, Engagement, Musings, THE BLOG

6 Customer Service Rules to Follow Every Time


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It disturbs me that some companies are putting folk ‘in charge’ of Twitter and Facebook without a fully written strategy or guidelines. It also disturbs me that customer facing social accounts are not being treated as such.

I would like to reiterate that, if you are a B2C business with a service on offer or a product to sell your social media accounts will become more and more important as far as customer service. Give each conversation the time it deserves imagine that person is in front of you and stick to the following:

Answer each query with respect.

Why? This could be a potential customer. This could be a new friend! This could be someone that will help you in ways you have never even thought of. Its also the way you should treat everybody.

Generate a two way conversation.

Creating a conversation allows many things. It allows you to get to know the person you are speaking to. An insight into their lives, needs etc. It enables you to understand things about that person that you wouldn’t necessarily know before. Trust starts to build, both parties gain. Forgotten how to have a conversation? Read this.

Always come across with humility, authenticity and be happy, open, honest and helpful.

This goes without saying right? No. You would be surprised how many of my clients come across rudely. Stop, re-read what you have written and ask yourself, would I be happy if I received this?

Establish a relationship with your new potential customer.

Open dialogues that allow both parties to come back at each other for a reason or two is success. You want to make a ‘fan’ out of this person or learn perhaps why they wouldn’t want to ‘fan’ you to understand your demographic fully.

Ask them if there is anything you can do to make their life easier.

Im not going to explain this one.

Always put your customer in a place of choice.

It’s up to them, it’s their choice, you are merely a messenger. Someone who is truthfully and transparently passing on information and helpful advice about your company. You haven’t yet, got something they want, so don’t act like you have.

 

digital communications, Facebook, Google+, Linkedin, small business, Social Media, THE BLOG, Twitter

Never start a social media post off like this…


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Don’t turn your Facebook posts into sales patter and your tweets into sadvertising. Don’t blend into the ether of non-discript announcements and bland broadcasts. Do you really want to sound like the latest Churchill advert or the restaurant opposite you? Stop. Think. Make it count. If you and your business had one thing to say today, what would it be and why?

And for future reference…avoid these words like the plague…

  • Don’t forget
  • Half price
  • 50% off
  • Buy tickets here
  • Get in touch
  • Still time to…
  • Good morning Facebook
  • Happy Friday Twitter
  • Sorry…
  • Look at this amazing…
  • We’re the best…