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How To Influence and Persuade

Read this handy infographic on the 6 elements of influence and persuasion…

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Posted in Engagement, Social Media, THE BLOG

To mute or ot to mute that is the question..

shut-up

…Well, not really. My question is actually, What is the point of mute on Twitter?’ As far as I can see, you are still following that person, you can still interact with that person but instead, if you mute them you just don’t see their tweets. Ok – they don’t know this right? So what’s the big deal?…

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Posted in Engagement, Musings, THE BLOG, Twitter

If I could bottle this feeling…

girl-in-bottle

..I’d be a darn site richer than I am now. But think about it for a second.

There is something unbelievably sexy about waiting for someone on a date. Feeling good about yourself and anticipating their arrival. You know that feeling when butterflies are bouncing around your tummy and you can’t wipe that inane grin off your face? It’s wonderful!

Anything could happen, you’re open, ready, willing and able. Now think marketing…

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Posted in Engagement, Musings, Psychology, THE BLOG

7 Tips to Drive Emotive Engagement #smallbiz

Connecting with your audience emotionally to drive engagement is key and there are plenty of things you can do to achieve this. Have you ever studied emotion? We all feel it, but have you ever taken the time to look at them more in depth? This is a great place to start.

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Posted in #smallbizse3, Content, Engagement, Online PR and Marketing, Small Biz, Social Media, Strategy, THE BLOG

How to become a successful social business

If you are an SME or Startups that knows or understands the importance of social and digital communications within your business, then read on. This is an outline of the directions you should take to keep social at the heart of your journey and be a successful sociable business.

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Posted in Brand, Content, Engagement, Online PR and Marketing, Social Media, Startup, THE BLOG

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One Giant Leap into Social Media Marketing by Andrea Britton

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