Guest Posts

digital communications, Guest Posts, THE BLOG

Why is having quality written content for my website important?

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Guest Post: Caitlyn Bell

High quality content on a website is a good way to increase the overall traffic of a website. When Google and other search engines are used to create an internet query, a website is going to show up higher on the list of results if a high level of internet traffic has been established. This allows a company to take their website and their business to a whole new level when it comes to success. Ultimately, the content on a website needs to be of high quality and there are a number of answers as to “Why is having quality written content for my website important?”

Search Engine Optimization

Search engine optimization or SEO, is the practice of using some very common internet search terms and keywords within a piece of content in order to make it show up more in search engines and all over the internet. SEO marketing is being used by many different companies and marketing agencies all over the world as a way to increase success levels within a business. While incorporating SEO into a piece of writing is important it is also important to question why having quality written content for a website is important. You need the keywords to flow within an article and the professionals who have been writing SEO content for some time know the proper way to draw readers and visitors in.

Keeping People Interested

SEO brings people to a website but then the content needs to keep the people there and interested. A good writer is not looking to simply get as many keywords as they can into an article but rather the content needs to have good information and have keywords within it that flow and sound very natural. This way, a person will still remain interested in a website and the information that is being presented. Keywords are important but it is also important to create content that informs readers on a certain topic. The keywords are like the big sign in the store window that advertises a sale, but once the consumers come in the door there needs to be something there to keep them interested.

High Quality Content, High Quality Business

Why is having quality written content for my website important? You may ask? The fact of the matter is, customers and clients like to know that a business or company is interested  in providing the public with a high quality product or service. If content is of a high quality then this is often a reflection on a certain business and how they conduct themselves. Keyword rich content with no substance or factual information does not make a good first impression on anyone. Investing in content written by high quality writers shows people where your interest and priorities lie.

For companies and organizations that are looking for high quality writers to create content for their website, Precise English is a good resource for obtaining that content. It might seem more cost effective or efficient to hire someone within a company to create content for a website but this is actually not the case. A third party company that is knowledgeable on SEO content and high quality content will be the most efficient and cost effective way to bring people to a website. This leaves plenty of time for employees to focus on other aspects of the business while the writers do what they do best. The return on investment is impressive when high quality content is put into effect on a website.

Guest Posts, THE BLOG

How to set yourself up for online meetings during #christmas

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Guest Post: Caitlyn Bell 

How to set yourself up for online meetings during the christmas period

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It is a very stressful and time consuming task to run a business even if you have the most driven and motivated staff behind you. The holidays can create a very busy time of year for a business and at this time of year it is even more important than ever to use all of the different resources that are available to keep things moving efficiently and successfully. As a business owner you can Set yourself up for online meetings during the Christmas period to make better use of time and money. Online meetings are not only convenient but they are also affordable and productive. This is an extremely ideal way of communicating internally and externally with other clients and businesses around the holiday season.

There are many benefits of utilising online meetings during the Christmas period and they include the following:

Ease Of Scheduling

If you set yourself up for online meetings during the Christmas period this process will really make meeting with other people quite simple. Also, people’s schedules get very hectic this time of year because of family get togethers, business parties and other obligations on top of daily business matters. Most people will be able to quickly find access to a computer either at home or at work and it is extremely simple to schedule a quick online meeting whenever necessary. Scheduling becomes difficult when you try to get a number of people in a room together in one centralised location.

Convenience Of Location

There are many situations when you will need to speak to one of your employees or clients who may currently be located outside of your immediate location for one reason or another. Set yourself up for online meetings during the Christmas period allows for you to communicate conveniently with people who may not currently be in-office with you. Also, an online meeting is better than a conference call on the phone because a video chat provides a much more personable way to hold meetings. Face to face conversation is always better and more productive.

More Time

Utilising online meeting places to conduct business is a big way to save time and saving time in one location of business allows for better allocation of time elsewhere. A quick meeting can be done online whereas the same meeting could have taken days to schedule and finally conduct.

Saving Money

Money can get tight around the Christmas season and a lot of business owners look for ways to keep their costs down this time of year. Scheduling online meetings is a very affordable way to get your business done during the holidays. This is especially true if you have calls to make outside of the country as most online meeting sites have very affordable international calling. Phone rates are always higher and utilising a traditional phone line is not as personable as a video chat. In addition to affordable rates business owners also save money by not having to schedule travel. The cost of plane tickets, hotel reservations, food and rental vehicles can all add up very quickly especially during the months of November and December when many people travel to visit their family.

For more information on setting yourself up for online meetings during the Christmas period you can visit Meeting Zone. This internet meeting organiser will allow you to continue to get your business done during the holidays without having to stress out or inconvenience yourself and others.

Email, Guest Posts, Small Biz, THE BLOG

Are You Getting The Most Of Your Transactional Emails? @EasydashSMTP

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Guest Post: Easy SMTP: If you’re an online marketer who has an existing base of users or customers for your site or application, then you’re almost certainly sending out regular transactional emails and possibly not taking full advantage of them.

First, what are transactional emails? Well, they’re the entire plethora of one at a time messages that are sent to your customers as a result of specific interactions with your site. These could include e-receipts, renewal notices, welcome emails, shipping and order confirmations or comment and password change notifications.

In contrast to bulk promotional email campaign messages, your transactional emails are based on specific user transactions and sent based on these transactions.

This is where the incredible sales boosting power of transactional emails is found and we’re now going to cover why you should expand your existing email marketing campaign to take the maximum possible advantage of them.

The Power of Transactional Emails

As this excellent little infographic by the email management company Easy SMTP shows, transactional messages have the advantage of open and click rates that completely blow promotional emails out of the water.

easySMTP_infographic_smallThe average transactional message is opened from the recipient’s inbox at a rate of over 100% and enjoys unique clicks on its internal content links that go as high as 17% or more. This is in sharp contrast to what you can usually expect from your bulk mail campaigns, which get average open rates of 15% and click rates of only 3%.

In a world where over 191 billion emails are sent to inboxes every day and where the average email user gets flooded by 48 business or personal emails per day, conversion rates like those of transactional messages are incredibly hard to come by and worth a lot in terms of marketing usefulness. Because of their direct relevance to activity that a user is actually engaged in and the fact that they are being sent out to give practical information relevant to that activity, transactional emails simply get much more favorable attention than other kinds of business email.

This is why you need to take specific steps to make the most of your transactional messages, even if you already have an existing bulk promotion mailing campaign in place. In essence, you need to use their core transactional nature as a vehicle for some extra marketing on the side.

Using your Transactional Emails to Maximize Sales and Conversions

While your transactional messages have to maintain their essential transaction-specific character and must keep subject lines that relate to their specific transaction in order to be compliant with the CAN SPAM Act, you can still modify them in several clever ways that will let you use them for marketing.

As shown in the infographic, the following strategies for improving the marketing power of your transactional messages we’re analyzed by Easy SMTP across its customer base and had their specific effectiveness at raising revenue and conversions tracked. They demonstrably work well.

Serialize your transactional messages

By breaking down a welcome email or some other more complex transactional message into a series of smaller messages which each deliver their own piece of important information to your customer, you can increase the number of transactional emails you send across the board. Doing this will give you more opportunities for delivering marketing messages and has been shown to boost revenues by as much as 13%

Say “Thank You” and personalize as much as possible

A simple and heart felt “thank you” message in the subject line and/or body of your transactional messages –especially those that revolve around a customer purchase or order renewal—has been shown to create click through increases of 35%! Increasing unique clicks doesn’t get any easier than this.

Furthermore, by personalizing each message as much as possible by using each recipients name and referring to their previous interactions with your site you can boost unique clicks by an additional 41%.

Don’t forget to cross sell!

When you’re sending out transactional messages that confirm an order or include an e-receipt for purchases, take advantage of the opportunity to cross sell that they also give you. Recommend additional products or services that complement what your users already paid for and watch your sales grow by as much as 20% or more.

Finally, be social

You’ve almost certainly developed a social media presence for your business –or at least you really should have—so show it off wherever you can, including in your transactional email messages. Include social sharing buttons for your business profiles in each email. SMTP found that doing this increased unique clicks by a hefty 55%.