Online PR and Marketing

digital communications, Online PR and Marketing, Search Marketing, SEO, small business, THE BLOG

SEO: The Basics (part 1)


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Classic Search Engine Optimisation is now an essential part of marketing your business and although high rankings aren’t as crucial as they used to be, they still matter. So, want to get your head around the basic stuff quickly? There are 6 elements you need to remember when looking at your website:

1. The Title of Your Webpage

There is no magic formula here but remember, each title tag has to be relevant to the words on the page. The most effective page titles are created with keywords and keyword phrases and how people search for things that you are offering on that specific page.

2. The  Meta Tags on your Webpage

Meta tags are little bits of text that describes a pages content that only the webmaster can see. The 3 main Meta Tags you should familiarise yourself with are:

  • Meta Keywords Attribute – A series of keywords relevant to the page.
  • Title Tag – The text at the top of your browser.
  • Meta Description Attribute – A brief description of the page.
  • Meta Robots Attribute  For search engine crawlers (robots or “bots”) as an indication to what they should do with the page.

3. The Headings on your Webpage (H1, H2,H3 tags)

If you place keywords in your heading tags your SEO Rankings will increase, but you also run the risk of sounding like a repetitive robot. The h1 is the most important tag and it should basically explain what the page is about.

4. The URL Structure of your Webpage

SEO friendly URLs are vital for search engines to crawl to the most important pages on your website.

5. Canonical Link Elements

A canonical link element is an HTML element that helps to prevent duplicate content issues by specifying the “canonical”, or “preferred” version of a web page.

6. Alt text in images

All images on your site should be optimised, but also, the Alt text box should not be empty.

Once you have your head around these six elements, you can move on to a more advanced outlook of SEO. It’s not rocket science, but it’s necessary. Part 2 Next week!

Musings, Online PR and Marketing

Listening Is Not Overrated.


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Do you think you are a good listener? Do you listen with an open mind or with your own opinion safely tucked away? Do you listen more than you talk? Be honest.

If you have answered ‘No’ to any of these questions, you could be dangerously close to a judgemental label plus, this could be holding you back professionally.

When a client is talking to you, practice good listening. Be in the moment. Be present. Absorb what they are saying. Look into their eyes, don’t compare their experiences to your own, avoid the words ‘I’ or ‘Me too’ and wait to be asked a question before jumping in there with answers. If they require help, they will ask right?

If you have listened to everything they have said, really listened, you will be able to provide the service they require, but more importantly, then and only then, you will be able to see if the person in front of you is the genuine article.

digital communications, marketing, mobile, Online PR and Marketing, Strategy, THE BLOG

Is Your Mobile Strategy Taking Centre Stage? #business


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Mobile is most definitely changing the customers journey and we are using it more and more to do everything.  Research, buying, selling and customer service.

Small businesses can no longer ignore this fact. Instead, they should be thinking about giving it some more time. The reality is that mobile is now the most important screen to think about so you have to start thinking about how the customer will think, feel and what they will act (or not) upon when coming across your company on their mobile.  Does your website even load on a mobile? Can they find you easily enough? What will they see first?

It’s a mobile world — design accordingly.