Online PR and Marketing

Musings, Online PR and Marketing

Listening Is Not Overrated.


No Comments

Do you think you are a good listener? Do you listen with an open mind or with your own opinion safely tucked away? Do you listen more than you talk? Be honest.

If you have answered ‘No’ to any of these questions, you could be dangerously close to a judgemental label plus, this could be holding you back professionally.

When a client is talking to you, practice good listening. Be in the moment. Be present. Absorb what they are saying. Look into their eyes, don’t compare their experiences to your own, avoid the words ‘I’ or ‘Me too’ and wait to be asked a question before jumping in there with answers. If they require help, they will ask right?

If you have listened to everything they have said, really listened, you will be able to provide the service they require, but more importantly, then and only then, you will be able to see if the person in front of you is the genuine article.

digital communications, marketing, mobile, Online PR and Marketing, Strategy, THE BLOG

Is Your Mobile Strategy Taking Centre Stage? #business


No Comments

Mobile is most definitely changing the customers journey and we are using it more and more to do everything.  Research, buying, selling and customer service.

Small businesses can no longer ignore this fact. Instead, they should be thinking about giving it some more time. The reality is that mobile is now the most important screen to think about so you have to start thinking about how the customer will think, feel and what they will act (or not) upon when coming across your company on their mobile.  Does your website even load on a mobile? Can they find you easily enough? What will they see first?

It’s a mobile world — design accordingly.

digital communications, Engagement, marketing, Online PR and Marketing, Small Biz, Social Media, THE BLOG

The New Age of Customer Service


No Comments

Small Businesses listen up! If you aren’t utilising social media for your customer service it’s about time you did! You can deliver this via many channels and numerous ways, according to the type of business or service you provide. Check out the following for some tips!

1. Once you have had dealings with a customer or client – how about dropping them a direct tweet (@joebloggs) saying thank you for their custom or to ask how they are finding your product or service. You will then have an instant connection and they will most probably follow you back. This is certainly not stalking, if you were a blacksmith back in the old days and bumped into your customer on the street, wouldn’t you do the same thing?

2. Monitoring your companies mentions and relevant hashtags is not only necessary for lead generation but also enables you to connect with folk that have used you, bought from you or are likely to. Even if the mention is a negative one, see this as an opportunity to engage in a positive way.

3. Create a call to action so your customers and potential customers can connect with you on Facebook. Reward you customers with discounts and vouchers if they like your page. Engage with them on their page and join groups and discussion they partake in.

4. Be consistent and quick. There is nothing worse than asking someone a question online and having to wait days for a response.

5. Be open, transparent and friendly. Always.