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Stop Wasting Money on Bad Marketing

money-down-drain

Just like knowing where you are heading in life, it pays to know what you need for your business and you will eventually save thousands of pounds if you know the following:

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Posted in Musings, Online PR and Marketing, Small Biz, Startup, Strategy, THE BLOG

Going Viral? Top tips for making the most out of popular post or tweet

There is most definitely a certain beauty allowing something to take flight, setting it free, gaining reaction and watching the whole thing spread like wildfire, but getting the best out of the beast you have created can be the one thing that lets you down. Here are my top tips on how to not miss a trick.

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Posted in Content Marketing, EVENT PR, Online PR and Marketing, Search Marketing, Social Media, Strategy, THE BLOG

7 Tips to Drive Emotive Engagement #smallbiz

Connecting with your audience emotionally to drive engagement is key and there are plenty of things you can do to achieve this. Have you ever studied emotion? We all feel it, but have you ever taken the time to look at them more in depth? This is a great place to start.

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Posted in #smallbizse3, Content, Engagement, Online PR and Marketing, Small Biz, Social Media, Strategy, THE BLOG

Online Marketing Trends 2014..How many can you tick off so far?

We are nearly half way through the year (I know!). How many of these trends have rung true for you?

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Posted in Content, Content Marketing, Online PR and Marketing, Small Biz, Social Media, Strategy, THE BLOG

How to get social..#smallbiz #digital #marketing #shoplocal

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Posted in #smallbizse3, Online PR and Marketing, Social Media, Startup, THE BLOG

BILLBOARD MENTALITY: 4 tips for getting your email notice.

Email on the move has become so commonplace that we take it for granted, but the fact is that mobile email has become a whole new discipline. Marketers need to understand what this means for them and their content, and adapt their strategies accordingly.

With mobile, the biggest single factor that determines how people respond to an email is context. This means we run the risk of not appreciating the feelings created by the environment that is the main focus of our attention.

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Posted in Brand, Campaigns, Email, Online PR and Marketing, Small Biz, Strategy, THE BLOG

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One Giant Leap into Social Media Marketing by Andrea Britton

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