Online PR and Marketing

digital communications, Engagement, marketing, Online PR and Marketing, Small Biz, Social Media, THE BLOG

The New Age of Customer Service


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Small Businesses listen up! If you aren’t utilising social media for your customer service it’s about time you did! You can deliver this via many channels and numerous ways, according to the type of business or service you provide. Check out the following for some tips!

1. Once you have had dealings with a customer or client – how about dropping them a direct tweet (@joebloggs) saying thank you for their custom or to ask how they are finding your product or service. You will then have an instant connection and they will most probably follow you back. This is certainly not stalking, if you were a blacksmith back in the old days and bumped into your customer on the street, wouldn’t you do the same thing?

2. Monitoring your companies mentions and relevant hashtags is not only necessary for lead generation but also enables you to connect with folk that have used you, bought from you or are likely to. Even if the mention is a negative one, see this as an opportunity to engage in a positive way.

3. Create a call to action so your customers and potential customers can connect with you on Facebook. Reward you customers with discounts and vouchers if they like your page. Engage with them on their page and join groups and discussion they partake in.

4. Be consistent and quick. There is nothing worse than asking someone a question online and having to wait days for a response.

5. Be open, transparent and friendly. Always.

Brand, Content, Content Marketing, digital communications, Engagement, marketing, Online PR and Marketing, Small Biz, Strategy, THE BLOG

Does your business speak to numerous target markets?


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Take the ‘Come Rain or Come Shine Test…

Reaching out to more than one target market can be difficult. If you have a service, product or business that can cross over world views. When I say that, I mean you may have a dry cleaning service, a taxi company, a hairdressing salon, an insurance company or you may sell a product for the home – either way you are reaching out to a varied target market and hoping that a huge cross section of people respond to what you are selling.

The old jazz standard, ‘Come Rain or Come Shine’ says…

“I’m gonna love you like nobody’s loved you come rain or come shine
High as a mountain and deep as a river come rain or come shine
I guess when you met me it was just one of those things
But don’t ever bet me cause I’m gonna be true if you let me

You’re gonna love me like nobody’s loved me come rain or come shine
Happy together unhappy together and won’t it be fine?
Days may be cloudy or sunny
We’re in or we’re out of the money
But I’m with you always, I’m with you rain or shine.”

If we break the words down she could be slightly desperate, someone to avoid in fact. Or she could be in love and confident with it. And is she talking about a loved one, or herself? Hmmm. Food for thought.

Either way, the song is reaching out to varied target markets…The Lovers, The Cynics, The Hopeless, The Feminists…and that’s just what you need to do when creating your online presence, talking to your customers and posting on your social media channels.  This is why a strategy is so important and you can encompass the very heart of your brand over a long period of time.

If you don’t have an online strategy for your business, its time you did!

TAKE THE FIRST STEP

Online PR and Marketing, Psychology, THE BLOG

When Will the #Advertising Bubble Burst?


‘cynicism: ˈan inclination to believe that people are motivated purely by self-interest; scepticism.’
‘an inclination to question whether something will happen or whether it is worthwhile; pessimism
The bones of this word derived from a school of ancient Greek philosophers, the Cynics. They knew stuff.
My question is, if they knew stuff (and I don’t doubt they did), why do we have to relearn what they already knew?
Did they have to shout louder? Or did we have a ‘teenage’ headstrong mentality that we knew best? Ahem.
Either way, we make the same mistakes over and over and the advertising industry has a lot to answer for. We’re constantly fed information, catch phrases, silly, non-sensical thoughts and propositions and for what? You could be spending that time looking, listening, reading exactly what you want to. Becoming a better person even.
I for one is highly irritated beyond belief, watching the same ad, after the same ad. It actually stops me watching the box. I could count 1-2 current ads that I rather like for some clever reason but the rest is drivel, noise, pointless and a waste of time!
When will these flush companies do us all a favour, stop paying for worthless ads and realise their money will be better spent elsewhere?