Blog Archives

7 Tips to Drive Emotive Engagement #smallbiz

Connecting with your audience emotionally to drive engagement is key and there are plenty of things you can do to achieve this. Have you ever studied emotion? We all feel it, but have you ever taken the time to look at them more in depth? This is a great place to start.

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Posted in #smallbizse3, Content, Engagement, Online PR and Marketing, Small Biz, Social Media, Strategy, THE BLOG

Online Marketing Trends 2014..How many can you tick off so far?

We are nearly half way through the year (I know!). How many of these trends have rung true for you?

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Posted in Content, Content Marketing, Online PR and Marketing, Small Biz, Social Media, Strategy, THE BLOG

How to get social..#smallbiz #digital #marketing #shoplocal

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Posted in #smallbizse3, Online PR and Marketing, Social Media, Startup, THE BLOG

BILLBOARD MENTALITY: 4 tips for getting your email notice.

Email on the move has become so commonplace that we take it for granted, but the fact is that mobile email has become a whole new discipline. Marketers need to understand what this means for them and their content, and adapt their strategies accordingly.

With mobile, the biggest single factor that determines how people respond to an email is context. This means we run the risk of not appreciating the feelings created by the environment that is the main focus of our attention.

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Posted in Brand, Campaigns, Email, Online PR and Marketing, Small Biz, Strategy, THE BLOG

Brilliant ways to use your #Twitter Favourites

So we all know what and where the favourites button is right? Twitter says, Favorites, represented by a small star icon next to a Tweet, are most commonly used when users like a Tweet. Favouriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.

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Posted in Online PR and Marketing, Social Media, THE BLOG, Twitter

How to become a successful social business

If you are an SME or Startups that knows or understands the importance of social and digital communications within your business, then read on. This is an outline of the directions you should take to keep social at the heart of your journey and be a successful sociable business.

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Posted in Brand, Content, Engagement, Online PR and Marketing, Social Media, Startup, THE BLOG

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One Giant Leap into Social Media Marketing by Andrea Britton

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