Online PR and Marketing

Brand, Content, Content Marketing, digital communications, Engagement, marketing, Online PR and Marketing, Small Biz, Strategy, THE BLOG

Does your business speak to numerous target markets?

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Take the ‘Come Rain or Come Shine Test…

Reaching out to more than one target market can be difficult. If you have a service, product or business that can cross over world views. When I say that, I mean you may have a dry cleaning service, a taxi company, a hairdressing salon, an insurance company or you may sell a product for the home – either way you are reaching out to a varied target market and hoping that a huge cross section of people respond to what you are selling.

The old jazz standard, ‘Come Rain or Come Shine’ says…

“I’m gonna love you like nobody’s loved you come rain or come shine
High as a mountain and deep as a river come rain or come shine
I guess when you met me it was just one of those things
But don’t ever bet me cause I’m gonna be true if you let me

You’re gonna love me like nobody’s loved me come rain or come shine
Happy together unhappy together and won’t it be fine?
Days may be cloudy or sunny
We’re in or we’re out of the money
But I’m with you always, I’m with you rain or shine.”

If we break the words down she could be slightly desperate, someone to avoid in fact. Or she could be in love and confident with it. And is she talking about a loved one, or herself? Hmmm. Food for thought.

Either way, the song is reaching out to varied target markets…The Lovers, The Cynics, The Hopeless, The Feminists…and that’s just what you need to do when creating your online presence, talking to your customers and posting on your social media channels.  This is why a strategy is so important and you can encompass the very heart of your brand over a long period of time.

If you don’t have an online strategy for your business, its time you did!


Online PR and Marketing, Psychology, THE BLOG

When Will the #Advertising Bubble Burst?

‘cynicism: ˈan inclination to believe that people are motivated purely by self-interest; scepticism.’
‘an inclination to question whether something will happen or whether it is worthwhile; pessimism
The bones of this word derived from a school of ancient Greek philosophers, the Cynics. They knew stuff.
My question is, if they knew stuff (and I don’t doubt they did), why do we have to relearn what they already knew?
Did they have to shout louder? Or did we have a ‘teenage’ headstrong mentality that we knew best? Ahem.
Either way, we make the same mistakes over and over and the advertising industry has a lot to answer for. We’re constantly fed information, catch phrases, silly, non-sensical thoughts and propositions and for what? You could be spending that time looking, listening, reading exactly what you want to. Becoming a better person even.
I for one is highly irritated beyond belief, watching the same ad, after the same ad. It actually stops me watching the box. I could count 1-2 current ads that I rather like for some clever reason but the rest is drivel, noise, pointless and a waste of time!
When will these flush companies do us all a favour, stop paying for worthless ads and realise their money will be better spent elsewhere?
Content Marketing, Online PR and Marketing, THE BLOG

Re-read your latest Facebook post now!

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If you reread your latest Facebook post or promotional headline with this in mind, you could get more people excited about what you’re posting. Here are a few pointers…

1. Could you attach a photo to your post, of a model and have them standing there with their ‘thumbs up’ and a cheesy grin? Stop!
2. Are you hard selling? It won’t work.
3. Do you sound like a Daz advert from 1984?
4. Are you offering the viewer anything exciting? Show them then!
5. Has anyone other than your friends liked the post? #fail
6. Does the post sound boring? Why?
7. Put yourself in others shoes, would you yourself act upon seeing that post? Honestly??
8. Get creative. Present your information better and stop filling the Internet with worthless trite.
9. Put your previous time to good use!
10. If your product is worth selling, learn to sell it right.

Need tips? Get in touch :)