Email on the move has become so commonplace that we take it for granted, but the fact is that mobile email has become a whole new discipline. Marketers need to understand what this means for them and their content, and adapt their strategies accordingly.
With mobile, the biggest single factor that determines how people respond to an email is context. This means we run the risk of not appreciating the feelings created by the environment that is the main focus of our attention.
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Posted in Brand
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If you’re an online marketer who has an existing base of users or customers for your site or application, then you’re almost certainly sending out regular transactional emails and possibly not taking full advantage of them.
First, what are transactional emails? Well, they’re the entire plethora of one at a time messages that are sent to your customers as a result of specific interactions with your site. These could include e-receipts, renewal notices, welcome emails, shipping and order confirmations or comment and password change notifications.
In contrast to bulk promotional email campaign messages, your transactional emails are based on specific user transactions and sent based on these transactions.