Small Biz

data, Small Biz, small business, Strategy, THE BLOG

Does your small business have a data collection strategy?


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I’ve talked in the past about data and how the big brands are using data to understand their target market better. Smaller brands are now doing the same, that means you and your small business can too. The objectives up for grabs are too important to ignore…

  • you will identify characteristics of your most profitable customers
  • you will be able to create the marketing strategies that work
  • you will increase your customer loyalty/retention
  • you will also identify the most profitable price points for key products and services you offer.

It’s always best to bring in outside assistance to help you understand how to leverage it, if you don’t know what you are doing. Or get some training from a trusted professional, but here’s some tips to help you understand it’s power…

What data do you already have?  do your customers signupl?  Create an account?  Use credit cards?  Choose a cross section of customers and offer them something, a discount in exchange for an hour of their honest feedback – and be prepared to take it on the chin! this stuff is essential for your company to grow and get better.

Seth Godin, my hero – said “Don’t find customers for your products, find products for your customers.

Data analysis is can help form your marketing strategy around how to attract your customers and it’s changing all the time – different tools, software and programmes are constantly being released to make your job easier.  Are you using Google Analytics? Google Apps? Facebook Insights? and more importantly your own CRM? These should be your first steps. Check these links for further reading…and get in touch if you would like me to help you create a winning strategy for your business.

50 Resources for Getting the Most Out of Google Analytics

How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!]

Customer Relationship Management (CRM) Resources

Google’s apps and resources for businesses that need a CRM

9 Customer Relationship Management (CRM) Apps for Small Business

digital communications, Engagement, Small Biz, Social Media, THE BLOG, Twitter

10 Things Twitter Can Do For Your Business Today


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It’s not just about brand exposure and engagement, its not about selling yourself. Twitter is a multidimensional network and you are not getting the most out of it unless you are doing the following…

1. Get the latest news, trends and popular chats in your industry.
2. Search hashtags popular to your business or interest and joining those conversations.
3. Introduce people that could be useful to each other or you.
4. Get others opinions on trends, news, hot topics and popular TV shows.
5. Connect directly with current customers/followers/fans

6. Gain valuable feedback from those that matter to you.

7.Reward your followers with specific offers/discounts and freebies

8. Send folk to different parts of your website with an engaging tweet.

9. Become your first point of call for customer service.

And lastly, (If you want it then you gotta put a hashtag on it…oh oh oh!)
10. Learn how the simple hashtag can open your Twitter experience and gain you some real valuable ground. For Example; Search events in your area right now by putting a hashtag in front of your town’s name. Join a #twitterchat for your industry, location or hobby. Search hot topics with a hashtag congruent to your industry.

For a smart evaluation on your Twitter activity and a 12 month strategy – Get in touch and this time next year you will see visible results!

Content, digital communications, marketing, Small Biz, THE BLOG

Download your free Blog Editorial Calendar


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I have put together a simple Blog Editorial Calendar for your to download. Spending a little time planning your content for the year will not only save you time in the long run but also create a stronger brand perception to your audience. When creating your calendar, think about the following…

1. What do you want to say to them? Are you offering information? Stats? Discounts? Offers? Knowledge? Amusement?…

2. How do you want to say it? Via Articles? White Papers? Infographics? Links? Images? Virals?…

Monitor throughout the year and keep notes on your levels of engagement. Who liked it, shared it, who commented etc. and at the end of the year, take some time to look back on your content and measure what worked and what didn’t.

Good luck!

Download Here! Editorial Calendar Template