Small Biz

digital communications, Engagement, Small Biz, Social Media, THE BLOG, Twitter

10 Things Twitter Can Do For Your Business Today


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It’s not just about brand exposure and engagement, its not about selling yourself. Twitter is a multidimensional network and you are not getting the most out of it unless you are doing the following…

1. Get the latest news, trends and popular chats in your industry.
2. Search hashtags popular to your business or interest and joining those conversations.
3. Introduce people that could be useful to each other or you.
4. Get others opinions on trends, news, hot topics and popular TV shows.
5. Connect directly with current customers/followers/fans

6. Gain valuable feedback from those that matter to you.

7.Reward your followers with specific offers/discounts and freebies

8. Send folk to different parts of your website with an engaging tweet.

9. Become your first point of call for customer service.

And lastly, (If you want it then you gotta put a hashtag on it…oh oh oh!)
10. Learn how the simple hashtag can open your Twitter experience and gain you some real valuable ground. For Example; Search events in your area right now by putting a hashtag in front of your town’s name. Join a #twitterchat for your industry, location or hobby. Search hot topics with a hashtag congruent to your industry.

For a smart evaluation on your Twitter activity and a 12 month strategy – Get in touch and this time next year you will see visible results!

Content, digital communications, marketing, Small Biz, THE BLOG

Download your free Blog Editorial Calendar


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I have put together a simple Blog Editorial Calendar for your to download. Spending a little time planning your content for the year will not only save you time in the long run but also create a stronger brand perception to your audience. When creating your calendar, think about the following…

1. What do you want to say to them? Are you offering information? Stats? Discounts? Offers? Knowledge? Amusement?…

2. How do you want to say it? Via Articles? White Papers? Infographics? Links? Images? Virals?…

Monitor throughout the year and keep notes on your levels of engagement. Who liked it, shared it, who commented etc. and at the end of the year, take some time to look back on your content and measure what worked and what didn’t.

Good luck!

Download Here! Editorial Calendar Template

Small Biz, small business, THE BLOG

Don’t Lose Your Way…


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I created a new bookmark folder the other day, Things to Do. I’ve started putting places I want to visit, books I want to read, restaurants I want to try out etc. A kind of bucket list. Its really good to remind yourself of the things you want to do in life. Let’s face it, you are more likely to actually do them if they are in a list on your desktop!  It not only gives you a kind of draft strategy to achieve them but it also reminds you of who you are and what inspires you and that, I believe is vital to your happiness.

Right?

Well the same goes for your business. Get that list of goals and objectives sorted, manage it properly and visualise the success. Go get ’em, it’s all there for the taking!