Blog Archives

Stop Wasting Money on Bad Marketing


Just like knowing where you are heading in life, it pays to know what you need for your business and you will eventually save thousands of pounds if you know the following:

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Posted in Musings, Online PR and Marketing, Small Biz, Startup, Strategy, THE BLOG

7 Tips to Drive Emotive Engagement #smallbiz

Connecting with your audience emotionally to drive engagement is key and there are plenty of things you can do to achieve this. Have you ever studied emotion? We all feel it, but have you ever taken the time to look at them more in depth? This is a great place to start.

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Posted in #smallbizse3, Content, Engagement, Online PR and Marketing, Small Biz, Social Media, Strategy, THE BLOG

Online Marketing Trends 2014..How many can you tick off so far?

We are nearly half way through the year (I know!). How many of these trends have rung true for you?

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Posted in Content, Content Marketing, Online PR and Marketing, Small Biz, Social Media, Strategy, THE BLOG

BILLBOARD MENTALITY: 4 tips for getting your email notice.

Email on the move has become so commonplace that we take it for granted, but the fact is that mobile email has become a whole new discipline. Marketers need to understand what this means for them and their content, and adapt their strategies accordingly.

With mobile, the biggest single factor that determines how people respond to an email is context. This means we run the risk of not appreciating the feelings created by the environment that is the main focus of our attention.

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Posted in Brand, Campaigns, Email, Online PR and Marketing, Small Biz, Strategy, THE BLOG

Are You Getting The Most Of Your Transactional Emails? @EasydashSMTP

If you’re an online marketer who has an existing base of users or customers for your site or application, then you’re almost certainly sending out regular transactional emails and possibly not taking full advantage of them.

First, what are transactional emails? Well, they’re the entire plethora of one at a time messages that are sent to your customers as a result of specific interactions with your site. These could include e-receipts, renewal notices, welcome emails, shipping and order confirmations or comment and password change notifications.

In contrast to bulk promotional email campaign messages, your transactional emails are based on specific user transactions and sent based on these transactions.

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Posted in Email, Guest Posts, Small Biz, THE BLOG

The Rise of the Infographic!…#marketing

Look how the #infographic has become a number 1 marketing tool…

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Posted in Content, Content Marketing, Online PR and Marketing, Small Biz, Social Media, THE BLOG

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One Giant Leap into Social Media Marketing by Andrea Britton

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Morphy Richards

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