Social Media

digital communications, Facebook, Google+, Linkedin, small business, Social Media, THE BLOG, Twitter

Never start a social media post off like this…

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Don’t turn your Facebook posts into sales patter and your tweets into sadvertising. Don’t blend into the ether of non-discript announcements and bland broadcasts. Do you really want to sound like the latest Churchill advert or the restaurant opposite you? Stop. Think. Make it count. If you and your business had one thing to say today, what would it be and why?

And for future reference…avoid these words like the plague…

  • Don’t forget
  • Half price
  • 50% off
  • Buy tickets here
  • Get in touch
  • Still time to…
  • Good morning Facebook
  • Happy Friday Twitter
  • Sorry…
  • Look at this amazing…
  • We’re the best…


digital communications, marketing, Online PR and Marketing, Small Biz, Social Media, THE BLOG, Tools, visual marketing

10 Great Free Tools for Increasing your Visual Marketing

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70% of marketers plan to increase their use of original visual assets.” (Social Media Examiner)

“Facebook posts containing photos accounted for 87% of all network interactions in 2014.” (eMarketer)

The amount of video posted by users (both individuals and brands) increased by 3.6X from January 2013 to November 2014.” (Facebook)

These facts prove that creating visual marketing delights is now a necessity. Here are ten of my favourites…

1. Make your photos look more professional on the move with apps such as Manual, Photoshop Touch and Camera Bag. They all produce top quality images that are perfect for sharing across social media.

2. Create amazing artwork and imagery and even infographics, with Canva, PiktochartPowToon. Easy to use and the results are uber professional!

3. Build your own custom quotes, tips or facts with Instaquote, QuipioRecite and don’t forget to brand your images so if folk share them, they are also sharing you!

One to watch: Strikingly could be the future of the independent small business owner. Create a one page website in less than an hour. I’m testing today and will let you know the results, but if it’s good enough for Seth…it’s good enough for me! :)

What are your favourites?