Strategy

Strategy, THE BLOG

What Is Your Connection Strategy? 5 tips that will guarantee you succeeding.


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You hear me talk of connection time and time again. It’s what makes the world go round. Without it nobody would meet each other, nothing would happen, the universe would not move forward! You may remember my Connection Cycle also? In business its crucial to connect. I connect every day and the ‘strategy’ is an action plan to achieve a particular goal.

Without a strategy, a surgeon could kill someone. Without a strategy, Crystal Palace wouldn’t have managed another year in the premiership. Ahem. There is most definitely a ‘strategy’ etiquette among marketers. Some think if they throw the word out there, their audience will automatically believe they mean business, others (like me) are desperate for an alternative term. It’s a fairly scary word to some.

The main thing you need to decide is where you want to end up. Is it to be connected to a particular person or persons, to do business with a particular company, to become world famous at something or just to grow your business connections or followers? Whatever it is, note it down.  Now you have your end point. All you have to do now is work out how to get there, what tools you have to use and including some kind of measuring strategy to work out what is working (and what isn’t).

Sounds simple right?

Follow these simple rules:

1. List Your Objectives and make them realistically achievable.

2. Create an action plan on how to achieve these objectives, stating what, where, when, why, how.

3. What tools do you have on offer and how effective are they?

4. Who will leverage what you are trying to achieve and how can you get in touch with them?

5. How will you measure your connection activity?

The Connection Cycle
The Connection Cycle

Good luck!

data, Small Biz, small business, Strategy, THE BLOG

Does your small business have a data collection strategy?


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I’ve talked in the past about data and how the big brands are using data to understand their target market better. Smaller brands are now doing the same, that means you and your small business can too. The objectives up for grabs are too important to ignore…

  • you will identify characteristics of your most profitable customers
  • you will be able to create the marketing strategies that work
  • you will increase your customer loyalty/retention
  • you will also identify the most profitable price points for key products and services you offer.

It’s always best to bring in outside assistance to help you understand how to leverage it, if you don’t know what you are doing. Or get some training from a trusted professional, but here’s some tips to help you understand it’s power…

What data do you already have?  do your customers signupl?  Create an account?  Use credit cards?  Choose a cross section of customers and offer them something, a discount in exchange for an hour of their honest feedback – and be prepared to take it on the chin! this stuff is essential for your company to grow and get better.

Seth Godin, my hero – said “Don’t find customers for your products, find products for your customers.

Data analysis is can help form your marketing strategy around how to attract your customers and it’s changing all the time – different tools, software and programmes are constantly being released to make your job easier.  Are you using Google Analytics? Google Apps? Facebook Insights? and more importantly your own CRM? These should be your first steps. Check these links for further reading…and get in touch if you would like me to help you create a winning strategy for your business.

50 Resources for Getting the Most Out of Google Analytics

How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!]

Customer Relationship Management (CRM) Resources

Google’s apps and resources for businesses that need a CRM

9 Customer Relationship Management (CRM) Apps for Small Business

Online PR and Marketing, Strategy, THE BLOG, marketing, digital communications, mobile

Is Your Mobile Strategy Taking Centre Stage? #business


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Mobile is most definitely changing the customers journey and we are using it more and more to do everything.  Research, buying, selling and customer service.

Small businesses can no longer ignore this fact. Instead, they should be thinking about giving it some more time. The reality is that mobile is now the most important screen to think about so you have to start thinking about how the customer will think, feel and what they will act (or not) upon when coming across your company on their mobile.  Does your website even load on a mobile? Can they find you easily enough? What will they see first?

It’s a mobile world — design accordingly.