Strategy

data, Small Biz, small business, Strategy, THE BLOG

Does your small business have a data collection strategy?


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I’ve talked in the past about data and how the big brands are using data to understand their target market better. Smaller brands are now doing the same, that means you and your small business can too. The objectives up for grabs are too important to ignore…

  • you will identify characteristics of your most profitable customers
  • you will be able to create the marketing strategies that work
  • you will increase your customer loyalty/retention
  • you will also identify the most profitable price points for key products and services you offer.

It’s always best to bring in outside assistance to help you understand how to leverage it, if you don’t know what you are doing. Or get some training from a trusted professional, but here’s some tips to help you understand it’s power…

What data do you already have?  do your customers signupl?  Create an account?  Use credit cards?  Choose a cross section of customers and offer them something, a discount in exchange for an hour of their honest feedback – and be prepared to take it on the chin! this stuff is essential for your company to grow and get better.

Seth Godin, my hero – said “Don’t find customers for your products, find products for your customers.

Data analysis is can help form your marketing strategy around how to attract your customers and it’s changing all the time – different tools, software and programmes are constantly being released to make your job easier.  Are you using Google Analytics? Google Apps? Facebook Insights? and more importantly your own CRM? These should be your first steps. Check these links for further reading…and get in touch if you would like me to help you create a winning strategy for your business.

50 Resources for Getting the Most Out of Google Analytics

How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!]

Customer Relationship Management (CRM) Resources

Google’s apps and resources for businesses that need a CRM

9 Customer Relationship Management (CRM) Apps for Small Business

digital communications, marketing, mobile, Online PR and Marketing, Strategy, THE BLOG

Is Your Mobile Strategy Taking Centre Stage? #business


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Mobile is most definitely changing the customers journey and we are using it more and more to do everything.  Research, buying, selling and customer service.

Small businesses can no longer ignore this fact. Instead, they should be thinking about giving it some more time. The reality is that mobile is now the most important screen to think about so you have to start thinking about how the customer will think, feel and what they will act (or not) upon when coming across your company on their mobile.  Does your website even load on a mobile? Can they find you easily enough? What will they see first?

It’s a mobile world — design accordingly.

Brand, Content, Content Marketing, digital communications, Engagement, marketing, Online PR and Marketing, Small Biz, Strategy, THE BLOG

Does your business speak to numerous target markets?


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Take the ‘Come Rain or Come Shine Test…

Reaching out to more than one target market can be difficult. If you have a service, product or business that can cross over world views. When I say that, I mean you may have a dry cleaning service, a taxi company, a hairdressing salon, an insurance company or you may sell a product for the home – either way you are reaching out to a varied target market and hoping that a huge cross section of people respond to what you are selling.

The old jazz standard, ‘Come Rain or Come Shine’ says…

“I’m gonna love you like nobody’s loved you come rain or come shine
High as a mountain and deep as a river come rain or come shine
I guess when you met me it was just one of those things
But don’t ever bet me cause I’m gonna be true if you let me

You’re gonna love me like nobody’s loved me come rain or come shine
Happy together unhappy together and won’t it be fine?
Days may be cloudy or sunny
We’re in or we’re out of the money
But I’m with you always, I’m with you rain or shine.”

If we break the words down she could be slightly desperate, someone to avoid in fact. Or she could be in love and confident with it. And is she talking about a loved one, or herself? Hmmm. Food for thought.

Either way, the song is reaching out to varied target markets…The Lovers, The Cynics, The Hopeless, The Feminists…and that’s just what you need to do when creating your online presence, talking to your customers and posting on your social media channels.  This is why a strategy is so important and you can encompass the very heart of your brand over a long period of time.

If you don’t have an online strategy for your business, its time you did!

TAKE THE FIRST STEP