Strategy

digital communications, marketing, mobile, Online PR and Marketing, Strategy, THE BLOG

Is Your Mobile Strategy Taking Centre Stage? #business


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Mobile is most definitely changing the customers journey and we are using it more and more to do everything.  Research, buying, selling and customer service.

Small businesses can no longer ignore this fact. Instead, they should be thinking about giving it some more time. The reality is that mobile is now the most important screen to think about so you have to start thinking about how the customer will think, feel and what they will act (or not) upon when coming across your company on their mobile.  Does your website even load on a mobile? Can they find you easily enough? What will they see first?

It’s a mobile world — design accordingly.

Brand, Content, Content Marketing, digital communications, Engagement, marketing, Online PR and Marketing, Small Biz, Strategy, THE BLOG

Does your business speak to numerous target markets?


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Take the ‘Come Rain or Come Shine Test…

Reaching out to more than one target market can be difficult. If you have a service, product or business that can cross over world views. When I say that, I mean you may have a dry cleaning service, a taxi company, a hairdressing salon, an insurance company or you may sell a product for the home – either way you are reaching out to a varied target market and hoping that a huge cross section of people respond to what you are selling.

The old jazz standard, ‘Come Rain or Come Shine’ says…

“I’m gonna love you like nobody’s loved you come rain or come shine
High as a mountain and deep as a river come rain or come shine
I guess when you met me it was just one of those things
But don’t ever bet me cause I’m gonna be true if you let me

You’re gonna love me like nobody’s loved me come rain or come shine
Happy together unhappy together and won’t it be fine?
Days may be cloudy or sunny
We’re in or we’re out of the money
But I’m with you always, I’m with you rain or shine.”

If we break the words down she could be slightly desperate, someone to avoid in fact. Or she could be in love and confident with it. And is she talking about a loved one, or herself? Hmmm. Food for thought.

Either way, the song is reaching out to varied target markets…The Lovers, The Cynics, The Hopeless, The Feminists…and that’s just what you need to do when creating your online presence, talking to your customers and posting on your social media channels.  This is why a strategy is so important and you can encompass the very heart of your brand over a long period of time.

If you don’t have an online strategy for your business, its time you did!

TAKE THE FIRST STEP

Musings, Online PR and Marketing, Small Biz, Startup, Strategy, THE BLOG

Stop Wasting Money on Bad Marketing


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Just like knowing where you are heading in life, it pays to know what you need for your business and you will eventually save thousands of pounds if you know the following:

  • Your product, service or business is the best it can be
  • You have a solid brand strategy, mission and vision
  • You know who your competitors are and what they are doing right (and wrong)
  • You know the demographics of who you are targeting very well
  • You know where these people hang out online and what they do there
  • You have clear, achievable marketing goals

Spend time on this, you don’t need an expert to get this stuff done, or if it is beyond you, do what you can and go to an experienced marketer to flesh it out for you. It will be worth it…and your bank manager will thank you for it.

Boom. Your marketing spend has just halved and you will have funds for the real stuff.