online marketing

Musings, THE BLOG

Happy New Year! You Are Allowed…

…to feel tired, lack lustre and without incentive. It’s January!

Think about the transition a Caterpillar makes before it turns into a Butterfly. You can’t argue with it’s precision, it’s determination, its commitment to its own journey, so…

Take some time out from your desk, pick up a good old fashioned pencil and write down some ideas, your thoughts, even if they don’t make sense. Empty your brain, allow some space for the new stuff to come in and be gentle on yourself!

Sometimes, these are the times you have your best ideas!

Online PR and Marketing, Psychology, THE BLOG

When Will the #Advertising Bubble Burst?

‘cynicism: ˈan inclination to believe that people are motivated purely by self-interest; scepticism.’
‘an inclination to question whether something will happen or whether it is worthwhile; pessimism
The bones of this word derived from a school of ancient Greek philosophers, the Cynics. They knew stuff.
My question is, if they knew stuff (and I don’t doubt they did), why do we have to relearn what they already knew?
Did they have to shout louder? Or did we have a ‘teenage’ headstrong mentality that we knew best? Ahem.
Either way, we make the same mistakes over and over and the advertising industry has a lot to answer for. We’re constantly fed information, catch phrases, silly, non-sensical thoughts and propositions and for what? You could be spending that time looking, listening, reading exactly what you want to. Becoming a better person even.
I for one is highly irritated beyond belief, watching the same ad, after the same ad. It actually stops me watching the box. I could count 1-2 current ads that I rather like for some clever reason but the rest is drivel, noise, pointless and a waste of time!
When will these flush companies do us all a favour, stop paying for worthless ads and realise their money will be better spent elsewhere?