online marketing

data, digital communications, Engagement, marketing, small business, THE BLOG

What industry has lied to us most?

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I’m interested. What industry has lied to us, the consumer, most? I mean, obviously they had help so the Advertising industry has a lot to answer for –  but could it be the Beauty industry and their lotions and potions? Healthcare? Pharmaceutical? Property? Publishing? What do you think?

Lying is dying. Fact. Social Media and the digital world is making sure of that, slowly but surely and I’ve been ranting on about this for years. Big brands are becoming more transparent and they are having to fake it, because they couldn’t possibly meet each and every one of their followers – obviously, the only way the get to know their extensive audiences is via data. They learn, what you love, what you buy, who you talk to etc. Small business can learn from this (but please only take the good stuff).

You need to get a good data collection strategy together. Next week I’ll explain why in more detail and give you an idea on where to start but in the meantime, read the ‘still very releavant’ Forbes article (2013) about how small business could collect data and understand from the beginning.

It’s time to move your business into the correct century. People want more out of you now. They have grown up, they know your tricks, and they won’t fall for them. Would you? Treat your customers with respect and don’t lie. Come on, face it…do YOU honestly think that a pot of cream is going to wipe your wrinkles away? or that your house is worth THAT much? or you will feel fantastically free if you drive a Mitsubishi?

I know I certainly wouldn’t choose an expresso over George Clooney. Ahem.

Guest Posts, THE BLOG

How Lawyers Can Use #socialmedia to Engage With the Community

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Social media has changed the way professionals communicate with clients on a personal level. This can also be said about lawyers and how they communicate with fellow lawyers, their clients, and the courts. Social media engagement for a lawyer is much more than the number of followers or the number of mentions for a brand. As a legal professional, it’s your duty to make sure you’re marketing in a legal way.

You might find yourself with many brand followers, yet they rarely mention anything about your law practice on their social channels. This is why you need to increase your social media engagement. Social media tools such as Twitter, Facebook, LinkedIn, Pinterest and blogs provide a fast and cheap way to keep in touch with your clients and prospects, monitor your competition, and keep up with the industry trends.

Increasing Your Social Media Engagement

If you want to engage others, you must also be socially engaging. Here are ways you can use social media tools to engage with the community:

Ask Questions

Try and ask open-ended questions that are relevant to your legal content strategy. By asking these questions, you invite followers and any other person to respond. The responses you get enable you to foster communication between you and your social media network by opening up yourself to personal interaction.

The questions you ask need to give you answers that you can use to improve your social media engagement, or know more about your followers.

Tweet More, Like More, and Share More

Do you tweet or post often? Do you click the “like” button on other peoples content? Are you sharing content? All these actions help promote conversation among your followers. Doing this tells your social following that you are always watching what they post and you have an interest in what they are doing.

Follow and Get Followed

You should follow people, but not just anyone. The people to follow should be socially engaging. What does this mean? Well, you shouldn’t waste your time following people who don’t make any effort to be social with you. Therefore, if you want to increase the number of followers for your firm, you must follow other people.

Double Your Blogging Efforts

Blogging is a social media tool that has gained prominence over the years. Running a blog helps you extent your social reach by providing another platform to communicate with your audience.

One of the features of a successful blog is incorporation of the comment section. Here, you can allow your readers to comment and share your blog’s content.

The best way to make the most out of your blog is to blog regularly. “Regularly” here means that you blog at least once a week or more if you seek to promote social engagement.

Join Professional Online Network Groups

Professionals have come up with various networks to share tips, information and just hang out. Are you a member of any professional networking groups? If not, then you are losing out. You need to join groups that are relevant to your practice areas and interact with other legal professionals in these groups to increase your social engagement.

In Summary

Taking control of your online presence is a necessity, and there are a few ways to take control of this presence than using social media. Used the right way, social media can give you a voice online, and help drive new clients to your page.

The clients will come in term of followers, but you have to keep them engaged for you to retain them and get more followers. Make sure you ask questions, blog more, tweet more, follow more, and join a professional network to succeed.

Guest Posts, THE BLOG

Make Customer Service A Priority

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Customer service is necessary for a business or organisation to be successful and maintain a positive reputation. Customer service employees help handle customer issues whether they be in a store, through email or on the phone. Ultimately it would be quite hard for a businesses to survive if they did not have customer service, so there is a great importance to hiring customer service employees and also to ensure that they are trained properly and conduct themselves in a certain way.

There are many important factors that can help inspire to make customer service your number one priority and they include the following:

Consumer Trust

A lot of businesses will find that it is easy to get one time customers. The hard part is trying to retai customers that will keep coming back time and time again. A big part in how this is accomplished is by way of consumer trust. If a customer knows that they have been happy with a product or service in the past they will often come back. What helps build trust even more is great service and if something is wrong, a customer likes to know that something is going to be done about it in a timely manner.

Word Of Mouth

If a consumer trusts a business then they are likely to pass on good information and recommend that business to other people, family and friends. This is how future relationships are built. If a person is unhappy with the customer service they have received then they are likely to have bad things to say and will recommend against a business. The internet allows for people to rate businesses and this information can spread very quickly; good or bad.

Staff Empathy And Ability To Help

In order to provide optimum customer service, staff should possess the proper qualities. Those who fill the roles of customer service employees should be able to empathise with clients and customers. They should also have the desire to help people rather than be difficult or unhelpful.

Product Quality And Reliability

Providing a high quality product or service is vital. Problems will arise even with the best businesses but it will help a business if they have a customer service staff that will quickly address and fix problems. It is also beneficial to have a customer guarantee of some sort. This shows potential customers that you trust the quality of your product.

The Future

There are not many business owners out there that are looking to make some quick money and then disappear. The point of starting a business is to nurture it and watch it grow into something much larger and more successful. Establishing a great level of customer service is imperative to succeeding in the business world. Not only does this help keep customers happy but it also lets people know that you stand behind what you are representing.

Many times customer service is the only contact that a customer or potential client will have with a business or organisation. Essentially a company is not going to survive without customers and there are people who remain very loyal to a company if they are happy with the service that they are receiving. These consumers trust that if an issue comes up they will receive the assistance that they need. For example, KBS Corporate can assist with a number of customer service seeds such as helping with areas of a business like accounting, management, finance and marketing and they can help make customer service your number 1 priority.