One of the first things I do when taking on a new client is take a look at their history. It may seem obvious but it is so important to be aware if the journey of a brand/person or business before you advise them on how to proceed.
- How did the company/idea start?
- How did you get it off the ground?
- What are your ups and downs to date?
- what do you think of your business?
One of the reasons people bring in PR to help their business grow is that a fresh eye can make all the difference. That third party may just pick up on something that has been missed or a necessary element that will improve the service, reach out to a new market of people etc.
All successful companies have a unique selling point (USP). Something that sets them apart from their competitors. It could be a way in which they provide their service, a product that is slightly different from the rest, a family run restaurant rather than a chain, or ‘our telephone has a 5 mega-pixel camera’ as opposed to a 4′ – you get the idea. More so nowadays, individuals with a personal and honed contact list are able to exploit that for a potential profit. As our man said in my post “You’re not a social media expert…” you have celebs now running off and doing something splendid with their 24.5K Twitter count. Some people do good things, some bad. Unfortunately.
Anyway – once that USP is found, the world is your oyster and it is up to you to employ the most creative and imaginative skills/people to achieve your goals.
Brainstorming your brand is a must.
- When was the last time you sat down with friends and talked about the pro’s and con’s of what you do?
- When was the last time you asked a few honest people what THEY think you could do to improve your business?
- When was the last time you were honest about your own business?
Find your USP by asking people you trust for honest answers and make sure it’s a good one!
What are your USPs? and what makes you different from your competitors? We’d love to hear!