Brand, Online PR and Marketing, Small Biz, THE BLOG

what can your blog do for you?

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online pr ukWhat are you blogging about? What you write in your blog is important.  Nobody wants to know what you had for breakfast, or really, see the lovely view from your hotel rom.  Sorry.

Your blog as we have already ascertained (Building Your Brand Online) is another ambassador for your brand. So, if you are an entrepreneur, then don’t blog about being an entrepreneur if you don’t want to attract entrepreneurs!

Think about your target audience which in a lot of cases, is NOT yourself.  There are endless choices and ideas for you to write about that will enhance your brand and strengthen the loyalty of your customers. It just takes a bit of imagination.

For example, a company wanted a new website. So, they start a blog for a number of reasons, reasons that were viable for their business and making it a lot less expensive than paying for a website.

Let’s say they sold dog collars; ‘the canine collar company’ if you will.

Their blog would not only contain information about the product, how to buy the product and pictures of the product, it could have a completely interactive side that had videos of people using the product, letters from customers, competitions, sponsors etc.  I would sit down and think of all the things that reminded me of the product they sold and thought about tie-ins.

Why not write about doggy health issues, or become an outlet for dogs that need a home?

Do you get me?

There is more to their business than just selling a dog collar.

Why bother? I hear you cry.

Well, not only are you giving people a reason to return to your site – let’s face it, a dog collar is not something you buy regularly, but with a jam packed site of information on X, Y and Z, you are strengthening your brand to the customer ensuring you really CARE about your product and the dog!  I don’t know about you, but I would trust that time and time again.

Not to mention, this could open a squillion opportunities for your company.  Sponsorship, outlets, selling opportunities with large companies that buy in bulk maybe? The world is your oyster!

Who knows where it may lead (pardon the pun)



  • Hi Hilenia,
    Dealing with this very subject is rife as I have just recently experienced. And as Transition Marketing have also commented below, when dealing with certain subjects, there are only so many things that can be said so identical advice and information is inevitable. I think the main attitude of ‘the blogger’ is very important and to remember the main aim of social media in its truest form is vital. Its about sharing. Its about getting wise and learning together. The more people that use it as it was intended will get the most out of it. The reason I put this blog together was to pass on good information so others can learn quicker. We are all guilty of plagiarism in many ways. How many times have you been to a friends house, seen their amazing garden furniture and thought, that would look good on my lawn? Yes its great to be original and many people forget or lack confidence in their ability to put something into their own words. I would also like to pass on the information of a webiste lawyer friend, who guest posted on here a few weeks ago. Yvonne Morris ( can offer you advice on all legal matters and I strongly advise you drop her a line! Hope that helps! Andrea

  • With havin so much content and articles do you ever run into any problems of plagorism or copyright violation?

    My website has a lot of exclusive content I’ve either authored myself or outsourced but it looks like a lot of it is popping it up all over the web without my agreement. Do you know any ways to help stop content from being ripped off? I’d truly appreciate it.

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