Guest Post by: Evently
Facebook is one of the most popular ways for event organisers, musicians, comedians and artists to promote their latest show online. But anyone who’s organised anything from a birthday party to major live event will already know that when someone clicks “I’m attending” on Facebook, there’s no guarantee that they’ll actually show up.
So, how can you improve your Facebook Event Listings to make them more effective?
1. Set your Objectives
Facebook should offer the means to create a buzz about your event, not necessarily as the only means of getting people to attend. Why not focus on how you can better engage with the crowds once they’re through the door instead? Think about how you can encourage attendees to sign-up to your email list or get them to follow you on Twitter.
2. Only Invite People Most Interested in your Event
Be realistic. Only invite people who live in the city of your event unless it’s something people usually travel for, like a festival.
Most people that you want to invite will need at least one week’s notice to attend your event. Two to three weeks is the ideal notification time but it might be wise to send a Save the Date notice 1-2 months in advance for large or important events, especially if they occur during peak times like Bank Holidays or Christmas.
You don’t have to be handy with Photoshop to create a great looking event listing. You can find lots of excitng stock images that you can use for free by searching for Creative Commons licensed photos on Flickr or use a Flickr search engine like Compfight.
5. Use the Newsfeed
Keeping the event page Newsfeed will keep the buzz going on up to the event and make sure that people clicking on your event closer to the time of the event do not see it as static or boring.
6. Spread the Word
Share your Facebook event links across the web on social networks, event listings and your email newsletters or invitations.
7. Document the Results
Take pictures of the event as its going on a follow up with people who attended to share any good snaps, video footage or relive great moments from the event. This will help you connect with event goers who might be interested in attending your events in the future.
This blog post has been provided by Evently. Look out for their downloadable white paper on our next post on www.onlinepruk.com
Evently is marketing software that makes it super easy for anyone to promote their event and make it a success. From one place, create your event marketing, share it across multiple social and online channels, and quickly see how your marketing is performing.