Campaigns, Psychology, THE BLOG

The Christmas ad that wins my vote this year is…


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In a world of sadvertising and saturated sales messages, this time of year sees the huge players battle out who will make the most poignant advert for this time of year. The briefs are simple and making the audience cry is number 2 objective (after making money, of course). My winner is…

Congratulations Sainsburys. You’ve won the Christmas Advert Crown for 2014.

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