Not to be confused with the learning model – big brands get the most success from their social media marketing efforts by following this model. In other words, it really works…
70% of your company’s content should be brand and business building, stuff that your followers will find interesting, valuable and insightful and that supports who you are as a company.
20% of your content is shared from other sources; i.e blogs, digital PR, websites, other social media channels etc.
10% is self-promotional. Your offers, discounts, marketing and promotional, sales etc.