I’m interested. What industry has lied to us, the consumer, most? I mean, obviously they had help so the Advertising industry has a lot to answer for – but could it be the Beauty industry and their lotions and potions? Healthcare? Pharmaceutical? Property? Publishing? What do you think?
Lying is dying. Fact. Social Media and the digital world is making sure of that, slowly but surely and I’ve been ranting on about this for years. Big brands are becoming more transparent and they are having to fake it, because they couldn’t possibly meet each and every one of their followers – obviously, the only way the get to know their extensive audiences is via data. They learn, what you love, what you buy, who you talk to etc. Small business can learn from this (but please only take the good stuff).
You need to get a good data collection strategy together. Next week I’ll explain why in more detail and give you an idea on where to start but in the meantime, read the ‘still very releavant’ Forbes article (2013) about how small business could collect data and understand from the beginning.
It’s time to move your business into the correct century. People want more out of you now. They have grown up, they know your tricks, and they won’t fall for them. Would you? Treat your customers with respect and don’t lie. Come on, face it…do YOU honestly think that a pot of cream is going to wipe your wrinkles away? or that your house is worth THAT much? or you will feel fantastically free if you drive a Mitsubishi?
I know I certainly wouldn’t choose an expresso over George Clooney. Ahem.