What is it that makes you love what you love?

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Why do you like that film? that book? that song? that ad campaign? that idea?

Instead of just taking the fact you like it for granted, research its’ roots and you will learn so much more about yourself. You will be able to develop your own ideas and your own creative worth and above all avoid following the crowd, being a copycat and be totally unique!

Ask who directed it;

Ask who wrote it;

Ask who sang it first?

Ask you produced it?

Who took the photo?

Who was the inspiration?

Now how do you feel?

Be the shepherd. Don’t be one of the sheep. #betheshepherd

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