Imagine your brand as the camera on your iPhone 4s. One side of the lens you have the consumer and the other, you. This is where you both interact. How you present your company, how perceptions are made and how connections merge to create the substance that is your brand.
Mostly you are judged on these 4 things;
- The definition of your brand
- How you communicate
- How you interact and network
- And lastly, the way in which you present yourself and deliver
As we touched on yesterday, you are defined not only by what you say about yourself, but what others say about you through social networks and blogs etc. You are defined by your presence online. (more…)