Brand

Brand, Online PR and Marketing, Social Media, THE BLOG

The Age of Digital Branding: Who are You?


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Imagine your brand as the camera on your iPhone 4s. One side of the lens you have the consumer and the other, you. This is where you both interact. How you present your company, how perceptions are made and how connections merge to create the substance that is your brand.

Mostly you are judged on these 4 things;

  • The definition of your brand
  • How you communicate
  • How you interact and network
  • And lastly, the way in which you present yourself and deliver

As we touched on yesterday, you are defined not only by what you say about yourself, but what others say about you through social networks and blogs etc. You are defined by your presence online. (more…)

Brand, Online PR and Marketing, Social Media, THE BLOG

The Age of Digital Branding. What is the Definition of a ‘Brand’?


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This week is all about Digital Branding.

Kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. Or as David Ogilvy said;

“The intangible sum of a product’s attributes: it’s name, packaging and price, its history, its reputation and the way its advertised.”

The father of advertising’s mantra followed these four basic principles,

  • Research
  • Professional discipline
  • Creative brilliance
  • Results for clients

With online PR taking such a great big step in another direction ultimately the concept hasn’t changed. People still want to TRUST what they are buying into. Nowadays, people trust people more so than companies as they have got savvy and started to learn the tricks and techniques companies use to sell you stuff. We judge and make our decisions quickly. From the brand’s perspective, they succeed on good customer experience. (more…)