Engagement

Engagement, Musings, THE BLOG, Twitter

To mute or ot to mute that is the question..


No Comments

…Well, not really. My question is actually, What is the point of mute on Twitter?’

As far as I can see, you are still following that person, you can still interact with that person but instead, if you mute them you just don’t see their tweets. Ok – they don’t know this right? So what’s the big deal?…

Isn’t that like saying ‘You bore me’ or ‘I need to follow you (for whatever reason) but really not interested in what you have to say’ or ‘I want you to follow me, but I’m not bothered about you’..blah blah Ok they don’t know, but have some self respect or be frank about why you’re following them!

If everyone had ‘reason lists’ for why they were following someone (professionally, personally) surely the use of this feature would be reduced? You would engage with certain lists only and ignore the other ones? And, it may just somehow, stop the ‘I need as many followers as possible’ mindset, the ‘reaching out to masses of people at once attitude’ and encourage better, stronger, quality relationships with individuals that matter – for whatever reason.

Just Saying.

Engagement, Musings, Psychology, THE BLOG

If I could bottle this feeling…


No Comments

…I’d be a darn site richer than I am now. But think about this for a second.

There is something unbelievably sexy about waiting for someone on a date right? Feeling good about yourself and anticipating their arrival. You know that feeling when butterflies are bouncing around your tummy and you can’t wipe that inane grin off your face? It’s wonderful!

Anything could happen, you’re open, ready, willing and able.

Think marketing. Think customer engagement. If you are working out how to form relationships online or wondering how the right content will capture the right audience, think about how that person feels when they come across you. If you can make someone anticipate your arrival you’re surely onto a winner. Don’t get me wrong…I’m not saying you should flirt with everyone (ahem) but encompassing that feeling of anticipation, is key to building momentum and obtaining permission from your target audience and their is a psychology behind it.

Here’s an exercise…everytime you ‘feel’ something over the next month, any emotion, be it happiness, anger, frustration, anticipation etc. write down that feeling, why you felt it and how you came to feel it. It may just help you to understand user experience and gain momentum from your reach.