Guest Posts

Guest Posts

How Social Media Can Boost The Hospitality Industry

GUEST POST: Sarah Smith

The industry of hospitality is one that is wide open for new competition. Social media has created new avenues for savvy marketers to exploit without having to spend a great deal of money. Here is how a hospitality business like Noosh Catering has had success marketing themselves over social media in the modern business landscape.

Showcasing Real Customers over Social Media

The hospitality business is all about the perception of your services. What better way to showcase how happy your customers are with your services than showing their happiness first-hand? With social media, you have the ability to post multimedia content of your real customers enjoying your services in real time. This is better than any falsified commercial, especially for the new Millennial generation – they do not trust traditional advertising in the least.

Instead of written testimonials, you can get video testimonials from customers as they walk out the door. The content will look much more real and is more easily verified for potential customers who may be skeptics. You can easily obtain this type of content for your social media profile by giving away a small discount for a positive review. Just make sure that the customer actually had a positive experience in your business.

Leveraging Review Sites In Your Favour

Many businesses also forget that review sites such as Yelp are an important part of social media. Engaging customers on this website and others like it can go a long way in creating a positive feedback loop for your company. This is especially important if you find that people are leaving negative reviews on these types of websites. It is essential that you pick up on the problems that are trending and fix them so that your competition does not beat you to the punch. Remember that it is just as easy for them to look at negative reviews of your company as it is for you to find them.

Synchronizing Your Social Media Profiles

Different people like to access businesses from different social media websites. You never know where your next customer will come from, so be sure that you have same message across all of your social media profiles. This can be accomplished quite easily through free programs such as Hootlet.

Synchronization also means that you can create a brand through social media. Make sure that any content that you post to one social media profile is appropriate for your brand as a whole. You will then have no problem syndicating this constant across all of your networks.

Using Your Employees: Social Media

In the hospitality business, positive reviews from your employees can go a long way in attracting new talent. This will in turn increase your ability to attract more customers. New websites such as Memo allow anonymous reviews from your employees. You should encourage them to use it rather than attempting to stop them from doing so. These are the social media websites that people are looking for, and positive reviews here will go along way in helping your business to grow.

digital communications, Guest Posts, THE BLOG

Why is having quality written content for my website important?

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Guest Post: Caitlyn Bell

High quality content on a website is a good way to increase the overall traffic of a website. When Google and other search engines are used to create an internet query, a website is going to show up higher on the list of results if a high level of internet traffic has been established. This allows a company to take their website and their business to a whole new level when it comes to success. Ultimately, the content on a website needs to be of high quality and there are a number of answers as to “Why is having quality written content for my website important?”

Search Engine Optimization

Search engine optimization or SEO, is the practice of using some very common internet search terms and keywords within a piece of content in order to make it show up more in search engines and all over the internet. SEO marketing is being used by many different companies and marketing agencies all over the world as a way to increase success levels within a business. While incorporating SEO into a piece of writing is important it is also important to question why having quality written content for a website is important. You need the keywords to flow within an article and the professionals who have been writing SEO content for some time know the proper way to draw readers and visitors in.

Keeping People Interested

SEO brings people to a website but then the content needs to keep the people there and interested. A good writer is not looking to simply get as many keywords as they can into an article but rather the content needs to have good information and have keywords within it that flow and sound very natural. This way, a person will still remain interested in a website and the information that is being presented. Keywords are important but it is also important to create content that informs readers on a certain topic. The keywords are like the big sign in the store window that advertises a sale, but once the consumers come in the door there needs to be something there to keep them interested.

High Quality Content, High Quality Business

Why is having quality written content for my website important? You may ask? The fact of the matter is, customers and clients like to know that a business or company is interested  in providing the public with a high quality product or service. If content is of a high quality then this is often a reflection on a certain business and how they conduct themselves. Keyword rich content with no substance or factual information does not make a good first impression on anyone. Investing in content written by high quality writers shows people where your interest and priorities lie.

For companies and organizations that are looking for high quality writers to create content for their website, Precise English is a good resource for obtaining that content. It might seem more cost effective or efficient to hire someone within a company to create content for a website but this is actually not the case. A third party company that is knowledgeable on SEO content and high quality content will be the most efficient and cost effective way to bring people to a website. This leaves plenty of time for employees to focus on other aspects of the business while the writers do what they do best. The return on investment is impressive when high quality content is put into effect on a website.

Guest Posts, THE BLOG

How to set yourself up for online meetings during #christmas

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Guest Post: Caitlyn Bell 

How to set yourself up for online meetings during the christmas period

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It is a very stressful and time consuming task to run a business even if you have the most driven and motivated staff behind you. The holidays can create a very busy time of year for a business and at this time of year it is even more important than ever to use all of the different resources that are available to keep things moving efficiently and successfully. As a business owner you can Set yourself up for online meetings during the Christmas period to make better use of time and money. Online meetings are not only convenient but they are also affordable and productive. This is an extremely ideal way of communicating internally and externally with other clients and businesses around the holiday season.

There are many benefits of utilising online meetings during the Christmas period and they include the following:

Ease Of Scheduling

If you set yourself up for online meetings during the Christmas period this process will really make meeting with other people quite simple. Also, people’s schedules get very hectic this time of year because of family get togethers, business parties and other obligations on top of daily business matters. Most people will be able to quickly find access to a computer either at home or at work and it is extremely simple to schedule a quick online meeting whenever necessary. Scheduling becomes difficult when you try to get a number of people in a room together in one centralised location.

Convenience Of Location

There are many situations when you will need to speak to one of your employees or clients who may currently be located outside of your immediate location for one reason or another. Set yourself up for online meetings during the Christmas period allows for you to communicate conveniently with people who may not currently be in-office with you. Also, an online meeting is better than a conference call on the phone because a video chat provides a much more personable way to hold meetings. Face to face conversation is always better and more productive.

More Time

Utilising online meeting places to conduct business is a big way to save time and saving time in one location of business allows for better allocation of time elsewhere. A quick meeting can be done online whereas the same meeting could have taken days to schedule and finally conduct.

Saving Money

Money can get tight around the Christmas season and a lot of business owners look for ways to keep their costs down this time of year. Scheduling online meetings is a very affordable way to get your business done during the holidays. This is especially true if you have calls to make outside of the country as most online meeting sites have very affordable international calling. Phone rates are always higher and utilising a traditional phone line is not as personable as a video chat. In addition to affordable rates business owners also save money by not having to schedule travel. The cost of plane tickets, hotel reservations, food and rental vehicles can all add up very quickly especially during the months of November and December when many people travel to visit their family.

For more information on setting yourself up for online meetings during the Christmas period you can visit Meeting Zone. This internet meeting organiser will allow you to continue to get your business done during the holidays without having to stress out or inconvenience yourself and others.