More small businesses are using social media as a means to develop their business and generate leads. They use it to:
- Attract new customers
- Promote company brand
- Communicate their company news
- Keep in touch with their current customers
The main faux pas of most small businesses from our research is a lack of understanding of how social media can help them. Whether that be born of fear of ‘moving with the times’, a lack of creativity or just laziness, ultimately the business will suffer if you don’t jump on board!
Make it a habit. Begin your day with a hour of writing, or if it’s easier for you, use your voice recorder and edit later. more…