Online PR UK Blog

Online PR and Marketing, Social Media, THE BLOG

How to find your current Keywords!


In our last post – we asked; if your content lacks good, strong keywords then how do you expect others to find you?

Keywords are basically the words that your customer/client would type into Google to find you.  If you were a catering company, I would take a guess that ‘catering hire’, book caterer’, ‘party food’ and ‘event catering’ to mention a few are up there towards the top of the keyword ladder.

They are vital words and mostly come in pairs, to add into your content on your webpages.  If you wish to get technical, there are strategies as to where these keywords should be placed in your content as this helps Google and other search engines find your site easily.

Nowadays, once you know this much, the rest is at your fingertips and Google provide fantastic tools with analysis for you to keep on top of your niche’s keywords.

Here are 3 Tools OPT cant live without: read on

Online PR and Marketing, Social Media, Startup, THE BLOG

Your social media journey starts here!


More small businesses are using social media as a means to develop their business and generate leads. They use it to:

  1. Attract new customers
  2. Promote company brand
  3. Communicate their company news
  4. Keep in touch with their current customers

The main faux pas of most small businesses from our research is a lack of understanding of how social media can help them. Whether that be born of fear of ‘moving with the times’, a lack of creativity or just laziness, ultimately the business will suffer if you don’t jump on board!

Make it a habit.  Begin your day with a hour of writing, or if it’s easier for you, use your voice recorder and edit later. more…

Online PR and Marketing, Social Media, THE BLOG

Online PR Tips – Think and Tweet Later!

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Think and Tweet Later!

Here are our simple twitter rules for a trustworthy campaign!

Building communities is SO important. Your customers/clients need to feel very important. They care far less about your advertising than about what your other customers are saying about you and how you respond to your customers is vital to success!

Having an ‘active twitter presence’ enables you to demonstrate strong customer service, rather than just claiming you offer it!
You also don’t want to look at it all too logically! – people will so see through your plan of action! – be human, helpful and honest!

pen and paper ready? here’s my tips…