In our last post – we asked; ‘if your content lacks good, strong keywords then how do you expect others to find you?‘
Keywords are basically the words that your customer/client would type into Google to find you. If you were a catering company, I would take a guess that ‘catering hire’, book caterer’, ‘party food’ and ‘event catering’ to mention a few are up there towards the top of the keyword ladder.
They are vital words and mostly come in pairs, to add into your content on your webpages. If you wish to get technical, there are strategies as to where these keywords should be placed in your content as this helps Google and other search engines find your site easily.
Nowadays, once you know this much, the rest is at your fingertips and Google provide fantastic tools with analysis for you to keep on top of your niche’s keywords.