Psychology

Campaigns, Psychology, THE BLOG

The Christmas ad that wins my vote this year is…


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In a world of sadvertising and saturated sales messages, this time of year sees the huge players battle out who will make the most poignant advert for this time of year. The briefs are simple and making the audience cry is number 2 objective (after making money, of course). My winner is…

Congratulations Sainsburys. You’ve won the Christmas Advert Crown for 2014.

Online PR and Marketing, Psychology, THE BLOG

When Will the #Advertising Bubble Burst?


‘cynicism: ˈan inclination to believe that people are motivated purely by self-interest; scepticism.’
‘an inclination to question whether something will happen or whether it is worthwhile; pessimism
The bones of this word derived from a school of ancient Greek philosophers, the Cynics. They knew stuff.
My question is, if they knew stuff (and I don’t doubt they did), why do we have to relearn what they already knew?
Did they have to shout louder? Or did we have a ‘teenage’ headstrong mentality that we knew best? Ahem.
Either way, we make the same mistakes over and over and the advertising industry has a lot to answer for. We’re constantly fed information, catch phrases, silly, non-sensical thoughts and propositions and for what? You could be spending that time looking, listening, reading exactly what you want to. Becoming a better person even.
I for one is highly irritated beyond belief, watching the same ad, after the same ad. It actually stops me watching the box. I could count 1-2 current ads that I rather like for some clever reason but the rest is drivel, noise, pointless and a waste of time!
When will these flush companies do us all a favour, stop paying for worthless ads and realise their money will be better spent elsewhere?
Musings, Psychology, THE BLOG

What Are You Selling?…


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…And who are you selling to?

That should be the question on every marketers mind, at all times. It actually doesn’t matter if you are selling houses or makeup, a plumber or business consultancy, what matters is how you are selling it and to whom.

How?

Do you live, breath and dream what you are selling? If not, it probably won’t sell (as well). Good marketing comes from ‘being’ the consumer. Being able to write a story that you relate to and believing the story you are telling, because you want it to be true. Even when perhaps, you don’t need it to be. Good marketing can make positive change in the world, there are no doubts about that. But a good story behind anything, that relates to the people you are selling it to, is something that all marketers are trying to achieve.

Who?

Forget the masses. Concentrate on the niche. Tell a good story and your ‘niche’ will do the hard work for you and spread your story to the masses.

Whats yours?