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7 Tips to Drive Emotive Engagement #smallbiz

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Having worked as an online marketer for many years, I understand the value of engaging your audience and of course, building a community. Whether you are talking to a highly responsive vegan community or an uber critical tech brand, the more natural interaction you can achieve, the better. Target market is everything and the more emotive, passionate and caring your target market is, for your product, business or service the more exciting it will be to connect with them. If you are a startup, this is something you need to create. If you are a company that needs to shake your online activity into next week, you are already half way there.

It’s a different kind of kick when you’re starting to build a community than joining a new one and gaining control. You could argue that you have more room to be risqué or spontaneous with a loyal crowd…it’s no different to performing. With an audience that knows you, you know them you may end up doing a sneaky acoustic cover at the end of your set. You know they wont think you are copout, they know they wont judge, they will love it and think they have got something super exclusive and extra. With a new crowd, or one that you don’t know as well, you have to be more careful so you may tend to stick to best practice. Either way, your emotional performance is what they want to see. Whether its rage, tears, fear or empathy, they will feel it if it is real.

Connecting with your audience emotionally to drive engagement is key and there are plenty of things you can do to achieve this. Have you ever studied emotion? We all feel it, but have you ever taken the time to look at them more in depth? This is a great place to start. In 1980 Robert Plutchik’s devised a Wheel of Emotions which consisted of 8 basic emotions and 8 advanced emotions each composed of 2 basic ones. You can read more here.

Plutchik wheel of emotionIf you work out what would make your audience feel a certain way – you may just come up with content, topics, questions and debates that results in a particular emotion.

Here are my top 7 tips to add into your connection strategy.

1.Interact with your audience constantly: develop new relationships, (choose people with influence to talk to directly) nurture existing relations, listen and respond to build trust and your community will grow.

2.Many people throw the phrase ‘join the conversation’ about, but are they actually providing conversation to join? are they actually joining in themselves?

3. Connect with your audience with stuff they will find valuable. It could be funny, heartwarming, problem solving, newsworthy etc. this is why knowing them through and through is imperative and without sounding presumptuous, encompassing emotion will seal the deal!

4. Create unique content. Stuff that you have written, you have discovered, you have thought about. You will soon get tongues wagging. There are far too many people regurgitating the same information so unique content bubbles up to the top fairly quickly. i.e There are far more repins on Pinterest than original imagery so be part of the minority, be unique!

5. If you make someone smile, laugh or offer support to another, you are creating a strong emotive response and connecting whole-heartedly. Your audience are far more likely to share this stuff than any other. Check my ‘connection cycle’ wrote to show everyone who has a small business just how to achieve success in marketing.

6. ‘Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.’ True enough when marketing.

7. Ask questions to make them stop and think. You can’t ask the right questions without knowing them right? But you can also find out more about them by asking them questions.

Remember; our emotions drive pretty much everything, recommendations drive sales and bad experiences can be damaging

#smallbizse3, PRESS RELEASE

Le Bouchon Wine Bar opens in Blackheath Village, SE3

le bouchon blackheath

FAO: Food & Beverage Media/Bloggers

The petite ‘Le Bouchon’ has recently opened in the heart of Blackheath Village, SE3 with prime position on Tranquil Vale; a stone’s throw from the renowned common. Conceived and led by Parisian born Jean-Philippe Tessier as an ‘all welcome’ casual drinking and dining venue, inspired by Parisian bar à vins, it will serve customers continually from 3pm to 11.30pm Monday to Thursday and Midday to 11.30pm Friday, Saturday and Sunday.le bouchon blackheath

Le Bouchon presents a long-awaited erudite wine bar, with the all-encompassing finesse of France. It’s absorbing wine list, with a pronounced French touch, yet highly international is fit for a true connoisseur. The perfect-for-grazing menu proves there is an emphasis on quality; a classic chacuterie, fresh terrines and a heaven-sent ‘make your own cheeseboard’ showcasing some of the best cheeses France has to offer. Amuses Bouche and desserts are also available with a fair veggie option. Its sociable interior is rustic yet contemporary with blasted brick walls and fresh smelling oak?. It will no doubt delight locals and find popularity amongst London’s wine lovers and foodies alike.

When I first came to London, I struggled to find a place that would correspond to my favourite Parisian evenings. A place halfway between the pub and restaurant and dedicated to wine like ‘bars a vin’ can be. 

A true wine bar is an artful mix of kinds: it is relaxed and friendly yet stylish, it has to be satisfying for a quick glass before dinner or for a long evening of tasting. The wines offered must be as broad and interesting as the food, being simple yet delicious. It’s where the timeless concept of ‘terroir’ meets modernityJean-Philippe Tessier

le bouchon blackheathIf you would like to attend the invite only press event on 17th June, please contact Andrea Britton.






Le Bouchon Wine Bar
72 Tranquil Vale, Blackheath, SE3 OBN
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e: info@lebouchon.co.uk