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It’s a creative market out there. Now more than ever and business is not just for the academic, techno minded geeks. Anyone can start their own business (as long as you have a great idea, with legs of course!)
Technology has allowed people like me, (academically challenged, ahem) to flourish and enhance their natural skills – the ones they were born with and make a go of their own business.
I personally thank Steve Jobs for making my life so easy behind a screen. I am a true sucker for anything with the Apple logo attached and although I am not easily bought, I have well and truly chomped up every product they have churned out!
So you have your idea, you have sussed out the competition, sleeves rolled to the elbows and you ask yourself ‘What makes you different to the opposition?”