Online PR and Marketing, Social Media, Startup, Strategy

5 Key Points For Your Marketing Strategy

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online marketing strategyIf you have agreed with me previously on how strategy is key in planning your marketing efforts, then we are one step closer to reaching your business goals.

Whether you are a hair salon, a cafe, an Ecommerce business or a brand, either way marketing is changing still and plans need to be made mostly to be able to assess progress and understand your return.

I have so many clients that still are wanting to be convinced into using social media and online marketing for their business. In fact, I actually now say, I am not here to convince you to use these necessary tools in helping your business grow. You do that part. But they came to me, so I suppose whether it was because they thought they ought to or they had an inkling of an idea on what they wanted to do. Either way, they are nearly there.

Here are my 5 key points to cover when writing a marketing strategy.  Please note, this is not an outline or template to a marketing strategy, but notes on the awareness you should have when writing one.

1. Know your target audience like the back of your hand.

Write all about them.  Their ages, where they live, what music they like, where they hang out, what they are talking about with their friends etc. Imagine you are invisible and you can actually see the lifestyle and personalities of these people. Know them. Personally. This will help you in delivering the kind of content they want to read.

2.Content Research

From this understanding start looking at content online and offline that you could post to get their attention. Whether it be news, trends, discussions on pop culture, entertainment, advice, education etc. What will make your target market listen and engage with you?

3. Timings

Understand the best times to post up your content.  What with the amount of apps and third party programs that allow you to post up on Twitter and Facebook etc. this, among other things, is slowing the whole process down and that, coupled with Edgerank (Facebook’s algorithm) it’s harder for your posts to get seen now, more than ever so the right timings are crucial for your target market to see what you are posting.

4.Brand Persona

When writing the tone of voice for your brand, service, company or product, it’s crucial to be consistent. Do not go off brand at any point. If you have agreed to be chirpy and funny, don’t all of a sudden have a rant or complain about something! Readers will quickly understand your persona and this will increase brand loyalty.


Understand the message that you are putting out on you social media channels before you post anything. This is crucial and goes hand in hand with the key reasons why you are on there in the first place.  It’s a myth to say ‘I am on Facebook because I have to be’, or ‘because its the future’ etc.  You have a set of goals, know what they are, understand how to achieve those goals with the message you are sending out to your target market.

If you would like an online marketing strategy written for your company, please email me on


Online PR and Marketing, Small Biz, Startup, Strategy, THE BLOG

Do You Have a Marketing/PR Calendar?

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today is the day
Uber Cool Buzzing Photo: Taylor Scott

If you are responsible for your businesses marketing efforts, it would be a good idea to have a Marketing Calendar. By this I mean, a calendar, devoted only to the marketing goals of your company.

You may be launching a new website, introducing a new service, promoting a competition on Facebook or Twitter or holding an event.

Don’t you love getting a new diary at the beginning of the new year? You know when you get a fresh new book and you can’t wait to write in it? (For me, that lasts only for a few days and my ever such neat writing, after a while, turns into utter scrawl!)  As much as getting a new paper diary is temporarily exciting, you may also have online calendars, desktop calendars, personal calendars, etc.  It can get very confusing!

Therefore it is best to devote 1 calendar to your marketing and I always find, to sit and research dates in the year that you can jump on as far as marketing goes, is also quite a lot of fun!

Clearly it’s never too late to get organised. It certainly doesn’t have to be January to write your marketing calendar, if you haven’t got one, make it one of this weeks tasks!  You will feel so much better once its down! I promise! Use this marketing calendar to start you off!

There are the obvious, usual seasonal holidays of course, the likes of St Patricks’ Day and Valentines Day etc. But let’s dig deeper. What has your local city got to offer? What’s the media saying? What’s on TV? What will people be talking about on Twitter and Facebook? Have a look at ‘special days calendar‘  ‘Audio Book Month’, ‘Geek Day’ and one of my personal favourites, ‘Spoonerism Day’!

Obviously, I am not telling you to chat about ‘every kind of Day’ every day! but it’s a great way to pick a few out of the year and tie in with the marketing activities of your business.

For example, If you are a restaurant; you have seen that it is National Pecan Day (that does exist) next month and have decided to devote a whole weeks online activity to pecans. You are even making a special pecan pie ice cream in the kitchen as a ‘special of the week’ to tie the promotion in nicely. You’re posting unusual pecan recipes, information on where they grow and how they get to your kitchen, you have even shot a series of mini virals with your chef making dishes using pecans.

These days don’t have to have anything to do with your line of work of course. It could be a totally random promotion! “Just because” is always a great filler and gives a somewhat aloof, carefree and current attitude to your brand’s persona.

I think my point is, make sure you don’t miss any opportunities that could help boost your marketing and online activity. Make your life easier throughout the year by planning up front, so you know where you are and lastly,  look beyond the ‘Pancake Days’ and the ‘Mothers and Fathers Days’…There is so much more to discover!

These links may help you with some ideas!

Content, Online PR and Marketing, Social Media, Startup, THE BLOG

One Giant Leap into Social Media Marketing: Free Chapter!

One Giant Leap into Social Media Marketing
One Giant Leap into Social Media Marketing

I thought I would share the intro of my book with you. I have had many emails from people that have found the blighter super handy when tackling their own social media.  It is available at the ridiculously low price of £4.49 GPB on iTunes, Amazon and all good digital download stores.

“A man has as many social selves as there are individuals who recognize him” William James.

Introduction: If you have a business, a product, a service or a career of any kind, there will be a reason for you to get on the social media bandwagon, therefore, read this book! I have come across three kinds of ‘social media people’.

The first; ‘are all over it like a rash’, the second; ‘dip in and out’ and the third; set up a profile page and then walk off into the sunset. Happily ever after?


Only half of what they could be saying is being said. The other half has been left open for someone else to fill in the gaps.  #fail.  (more…)