Digital Communications Strategy

Once your branding is locked, you will be looking at implementing a digital communication strategy. The following directions will be covered in the strategy supplied by Online PR UK. See Pricing for an idea on costs.

1. DIGITAL COMMUNICATION STRATEGY

2. SOCIAL MEDIA TACTICAL PLAN

3. CONTENT PLAN

DIGITAL COMMUNICATION STRATEGY

STRATEGY / KEY METRICS

OBJECTIVES / KEY METRICS What you want to achieve from your online efforts
TARGET AUDIENCE Who, where, what when, how
SOCIAL MEDIA PLATFORMS Suggested for best practice
WEBSITE Development, i.e. copy, language, design, layout
BLOG Development, as above.
BLOG/OUTREACH/ COMMENTING Creating strong relationships with key bloggers to build brand
SOCIAL/ONLINE PR Online Press, Offline Press, Communications
BOOKMARKING Using sites such as Reddit, Digg, Pocket etc. to expand Reach
SOCIAL SHARING APPS Using brand appropriate apps and tools to expand reach
ONLINE VIDEO/WEBINARS Use of virals to spread the word (or to use as part of your marketing campaign)
PHOTO SHARING Use of imagery to spread the word (or to use as part of your marketing campaign)
EMAIL MARKETING Sample campaign
 

SOCIAL MEDIA TACTICAL PLAN

STRATEGY / KEY METRICS

PLATFORMS What platforms will best achieve your goals
OBJECTIVES / KEY METRICS Realistic social media objectives
REACH How to expand Reach via social networking.
LEAD GENERATION How to generate leads via social networking.
CONTENT Formats, ideas (to be read in line with content plan)
ADVERTISING PPC, Social Media Ads.
MARKETING Social Media Campaign
MONITORING Brand/company strap/taglines in line with brand/message.
CONTENT PLAN

 

KEYWORDS List of Current and Core Keywords
CONTENT IDEAS A brief list of ideas to roll out via all online platforms
WEEKLY SCHEDULE A schedule of weekly activity.
MARKETING CAMPAIGN
A digital marketing campaign to achieve required objectives. Can involve one, two or all core online platforms.