digital communications

data, digital communications, Engagement, marketing, small business, THE BLOG

What industry has lied to us most?


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I’m interested. What industry has lied to us, the consumer, most? I mean, obviously they had help so the Advertising industry has a lot to answer for –  but could it be the Beauty industry and their lotions and potions? Healthcare? Pharmaceutical? Property? Publishing? What do you think?

Lying is dying. Fact. Social Media and the digital world is making sure of that, slowly but surely and I’ve been ranting on about this for years. Big brands are becoming more transparent and they are having to fake it, because they couldn’t possibly meet each and every one of their followers – obviously, the only way the get to know their extensive audiences is via data. They learn, what you love, what you buy, who you talk to etc. Small business can learn from this (but please only take the good stuff).

You need to get a good data collection strategy together. Next week I’ll explain why in more detail and give you an idea on where to start but in the meantime, read the ‘still very releavant’ Forbes article (2013) about how small business could collect data and understand from the beginning.

It’s time to move your business into the correct century. People want more out of you now. They have grown up, they know your tricks, and they won’t fall for them. Would you? Treat your customers with respect and don’t lie. Come on, face it…do YOU honestly think that a pot of cream is going to wipe your wrinkles away? or that your house is worth THAT much? or you will feel fantastically free if you drive a Mitsubishi?

I know I certainly wouldn’t choose an expresso over George Clooney. Ahem.

Guest Posts, THE BLOG

Make Customer Service A Priority


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GUEST POST: CAITLYN BELL

Customer service is necessary for a business or organisation to be successful and maintain a positive reputation. Customer service employees help handle customer issues whether they be in a store, through email or on the phone. Ultimately it would be quite hard for a businesses to survive if they did not have customer service, so there is a great importance to hiring customer service employees and also to ensure that they are trained properly and conduct themselves in a certain way.

There are many important factors that can help inspire to make customer service your number one priority and they include the following:

Consumer Trust

A lot of businesses will find that it is easy to get one time customers. The hard part is trying to retai customers that will keep coming back time and time again. A big part in how this is accomplished is by way of consumer trust. If a customer knows that they have been happy with a product or service in the past they will often come back. What helps build trust even more is great service and if something is wrong, a customer likes to know that something is going to be done about it in a timely manner.

Word Of Mouth

If a consumer trusts a business then they are likely to pass on good information and recommend that business to other people, family and friends. This is how future relationships are built. If a person is unhappy with the customer service they have received then they are likely to have bad things to say and will recommend against a business. The internet allows for people to rate businesses and this information can spread very quickly; good or bad.

Staff Empathy And Ability To Help

In order to provide optimum customer service, staff should possess the proper qualities. Those who fill the roles of customer service employees should be able to empathise with clients and customers. They should also have the desire to help people rather than be difficult or unhelpful.

Product Quality And Reliability

Providing a high quality product or service is vital. Problems will arise even with the best businesses but it will help a business if they have a customer service staff that will quickly address and fix problems. It is also beneficial to have a customer guarantee of some sort. This shows potential customers that you trust the quality of your product.

The Future

There are not many business owners out there that are looking to make some quick money and then disappear. The point of starting a business is to nurture it and watch it grow into something much larger and more successful. Establishing a great level of customer service is imperative to succeeding in the business world. Not only does this help keep customers happy but it also lets people know that you stand behind what you are representing.

Many times customer service is the only contact that a customer or potential client will have with a business or organisation. Essentially a company is not going to survive without customers and there are people who remain very loyal to a company if they are happy with the service that they are receiving. These consumers trust that if an issue comes up they will receive the assistance that they need. For example, KBS Corporate can assist with a number of customer service seeds such as helping with areas of a business like accounting, management, finance and marketing and they can help make customer service your number 1 priority.

digital communications, Guest Posts, THE BLOG

Why is having quality written content for my website important?


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Guest Post: Caitlyn Bell

High quality content on a website is a good way to increase the overall traffic of a website. When Google and other search engines are used to create an internet query, a website is going to show up higher on the list of results if a high level of internet traffic has been established. This allows a company to take their website and their business to a whole new level when it comes to success. Ultimately, the content on a website needs to be of high quality and there are a number of answers as to “Why is having quality written content for my website important?”

Search Engine Optimization

Search engine optimization or SEO, is the practice of using some very common internet search terms and keywords within a piece of content in order to make it show up more in search engines and all over the internet. SEO marketing is being used by many different companies and marketing agencies all over the world as a way to increase success levels within a business. While incorporating SEO into a piece of writing is important it is also important to question why having quality written content for a website is important. You need the keywords to flow within an article and the professionals who have been writing SEO content for some time know the proper way to draw readers and visitors in.

Keeping People Interested

SEO brings people to a website but then the content needs to keep the people there and interested. A good writer is not looking to simply get as many keywords as they can into an article but rather the content needs to have good information and have keywords within it that flow and sound very natural. This way, a person will still remain interested in a website and the information that is being presented. Keywords are important but it is also important to create content that informs readers on a certain topic. The keywords are like the big sign in the store window that advertises a sale, but once the consumers come in the door there needs to be something there to keep them interested.

High Quality Content, High Quality Business

Why is having quality written content for my website important? You may ask? The fact of the matter is, customers and clients like to know that a business or company is interested  in providing the public with a high quality product or service. If content is of a high quality then this is often a reflection on a certain business and how they conduct themselves. Keyword rich content with no substance or factual information does not make a good first impression on anyone. Investing in content written by high quality writers shows people where your interest and priorities lie.

For companies and organizations that are looking for high quality writers to create content for their website, Precise English is a good resource for obtaining that content. It might seem more cost effective or efficient to hire someone within a company to create content for a website but this is actually not the case. A third party company that is knowledgeable on SEO content and high quality content will be the most efficient and cost effective way to bring people to a website. This leaves plenty of time for employees to focus on other aspects of the business while the writers do what they do best. The return on investment is impressive when high quality content is put into effect on a website.