small business

SEO, THE BLOG

SEO: The Basics (Part 2)


No Comments

Small businesses need to understand that a great blend of SEO and Online Marketing is essential to success. Carrying on from last weeks post on basic SEO, the next steps in understanding the basics are as follows:

Keywords

I would suggest Keyword research is vital to maintain around 4-6 time a year, dependent upon your industry. You may think you know what words people search for when they are looking for your business, but you will most probably be surprised when you do a proper analysis.

Contact Pages

It may seem obvious, by search engines collate their information by crawling your pages and providing users with the best information at their fingertips. Local search engines now play a vital role in this search and you need to present your business name, address, phone number and email address clearly on your webpages.

Have you Claimed your Local Listing?

As mentioned a few weeks ago, to claim your business on Google is an absolute must but also local business directories such as yelp, yellow pages and white pages also adds to rankings.

Outreach

Gaining reviews, articles, blog posts and online directories listings across the web is also a huge part of marketing nowadays. Many sites will be considered by Google to be influential about local information or information relevant to your industry.

Happy Researching!

data, Small Biz, small business, Strategy, THE BLOG

Does your small business have a data collection strategy?


No Comments

I’ve talked in the past about data and how the big brands are using data to understand their target market better. Smaller brands are now doing the same, that means you and your small business can too. The objectives up for grabs are too important to ignore…

  • you will identify characteristics of your most profitable customers
  • you will be able to create the marketing strategies that work
  • you will increase your customer loyalty/retention
  • you will also identify the most profitable price points for key products and services you offer.

It’s always best to bring in outside assistance to help you understand how to leverage it, if you don’t know what you are doing. Or get some training from a trusted professional, but here’s some tips to help you understand it’s power…

What data do you already have?  do your customers signupl?  Create an account?  Use credit cards?  Choose a cross section of customers and offer them something, a discount in exchange for an hour of their honest feedback – and be prepared to take it on the chin! this stuff is essential for your company to grow and get better.

Seth Godin, my hero – said “Don’t find customers for your products, find products for your customers.

Data analysis is can help form your marketing strategy around how to attract your customers and it’s changing all the time – different tools, software and programmes are constantly being released to make your job easier.  Are you using Google Analytics? Google Apps? Facebook Insights? and more importantly your own CRM? These should be your first steps. Check these links for further reading…and get in touch if you would like me to help you create a winning strategy for your business.

50 Resources for Getting the Most Out of Google Analytics

How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!]

Customer Relationship Management (CRM) Resources

Google’s apps and resources for businesses that need a CRM

9 Customer Relationship Management (CRM) Apps for Small Business

data, digital communications, Engagement, marketing, small business, THE BLOG

What industry has lied to us most?


No Comments

I’m interested. What industry has lied to us, the consumer, most? I mean, obviously they had help so the Advertising industry has a lot to answer for –  but could it be the Beauty industry and their lotions and potions? Healthcare? Pharmaceutical? Property? Publishing? What do you think?

Lying is dying. Fact. Social Media and the digital world is making sure of that, slowly but surely and I’ve been ranting on about this for years. Big brands are becoming more transparent and they are having to fake it, because they couldn’t possibly meet each and every one of their followers – obviously, the only way the get to know their extensive audiences is via data. They learn, what you love, what you buy, who you talk to etc. Small business can learn from this (but please only take the good stuff).

You need to get a good data collection strategy together. Next week I’ll explain why in more detail and give you an idea on where to start but in the meantime, read the ‘still very releavant’ Forbes article (2013) about how small business could collect data and understand from the beginning.

It’s time to move your business into the correct century. People want more out of you now. They have grown up, they know your tricks, and they won’t fall for them. Would you? Treat your customers with respect and don’t lie. Come on, face it…do YOU honestly think that a pot of cream is going to wipe your wrinkles away? or that your house is worth THAT much? or you will feel fantastically free if you drive a Mitsubishi?

I know I certainly wouldn’t choose an expresso over George Clooney. Ahem.